Pure gets disinfectant label expansion

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Pure gets disinfectant label expansion

By Darcé

9:52 a.m., July 21, 2011

Thursday federal regulators approved expansion of the list of organisms killed

by Pure's Hard Surface disinfectant appearing on the product's label.

The new label, which was reviewed by the Environmental Protection Agency, will

include Hepatitis B, Hepatitis C and several drug-resistant bacteria, the El

Cajon company said. It also will note that the disinfectant kills many viruses

in as little as 30 seconds after contact and the Hepatitis viruses within a

minute.

The label will continue to claim that the product kills HIV, the virus that

causes AIDS, in 30 seconds.

Those claims meet federal guidelines for controlling blood-borne pathogens in

hospitals and other medical facilities, the company said.

Shares of Pure were up 19 cents to $1.17 in mid-morning trading.

The disinfectant's main ingredient, silver dihydrogen citrate, is a patented

silver ion molecule that quickly kills microbes once they ingest the molecule.

Pure has sold the cleaner to food processing plants, restaurants, cafeterias and

other food handlers since 2010 when the product was approved by the EPA.

" The EPA's validation of the new claims for Pure Hard Surface puts it far above

the competition when it comes to efficacy and low toxicity, " said Krall,

president and chief executive officer of the El Cajon company. " We're moving

forward with registration of the new label in all 50 states. "

Last week, the Food and Drug Administration placed its " generally recognized as

safe, " or GRAS, stamp on the Hard Surface disinfectant and silver dihydrogen

citrate. The designation should enhance Pure's ability to market the product to

a wider range of customers.

The company also sells concentrated versions of silver dihydrogen citrate to

other manufacturers that turn disinfectant into their own branded products.

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