Guest guest Posted July 5, 2011 Report Share Posted July 5, 2011 http://www.bandt.com.au/news/breaking-campaign--be-aware-of-hepatitis-b Be aware of Hepatitis B By Claudine Capel on 4 July 2011 Global biopharmaceutical company Bristol-Myers Squibb has launched a campaign to raise awareness of Hepatitis B. The illness is common in south east Asia but also affects 165,000 Australians. Around half of these sufferers are of Chinese or Vietnamese background. It can remain undetected for a long time as people feel normal and healthy, so the campaign is there to encourage people to get tested. The campaign, created by Loud Multicultural, was preceded by research which looked into the level of community awareness and understanding. A as result the campaign focuses on the fact that the disease can be a threat to the whole family where one member has Hepatitis B. The TVC shows an Asian family where two members has undetected Hepatitis B as shown by a timer on their chests. Joe Van Trump, Executive Creative Director of LOUD. “Encouraging consumers from at-risk backgrounds to speak to their trusted GP was the key plank of the campaign. GPs can test for the virus and advise their patients on the best treatment options.” Quote Link to comment Share on other sites More sharing options...
Guest guest Posted July 5, 2011 Report Share Posted July 5, 2011 http://www.bandt.com.au/news/breaking-campaign--be-aware-of-hepatitis-b Be aware of Hepatitis B By Claudine Capel on 4 July 2011 Global biopharmaceutical company Bristol-Myers Squibb has launched a campaign to raise awareness of Hepatitis B. The illness is common in south east Asia but also affects 165,000 Australians. Around half of these sufferers are of Chinese or Vietnamese background. It can remain undetected for a long time as people feel normal and healthy, so the campaign is there to encourage people to get tested. The campaign, created by Loud Multicultural, was preceded by research which looked into the level of community awareness and understanding. A as result the campaign focuses on the fact that the disease can be a threat to the whole family where one member has Hepatitis B. The TVC shows an Asian family where two members has undetected Hepatitis B as shown by a timer on their chests. Joe Van Trump, Executive Creative Director of LOUD. “Encouraging consumers from at-risk backgrounds to speak to their trusted GP was the key plank of the campaign. GPs can test for the virus and advise their patients on the best treatment options.” Quote Link to comment Share on other sites More sharing options...
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