ASA - New Website and Awareness Campaign

[Guest guest]

Dear Friend of ASO:

I wanted to make you all aware that the ASA has drastically re-vamped it's website and introduced a new autism awareness campaign. The ASA will still incorporate the "puzzle ribbon" logo in it's branding as well.

Following my signature is the offical "blurb" from the ASA regarding the revised website www.autism-society.org and the site for the awareness campaign www.gettingthewordout.org. The awareness campaign is designed for larger, corporate donors and reminds me of the "stand" campaign for smoking. Please be advised that there are still difficulties for accessing the "gettingthewordout" website with certain browsers - especially AOL. It is accessible through MS Explorer.

FYI.

Sincerely,

Barbara C. YavorcikPresidentAutism Society of Ohio701 S. Main St.Akron, OH 44311(330) 376-0211fax: (330) 376-1226email: askASO@...home: byavorcik@...web: www.autismohio.org2005 ASO Bi-Annual Conference"Reaching Beyond the Horizon - Challenging the Autism Spectrum"Friday and Saturday, October 14-15, 2005 Kingsgate Marriott in Cincinnati, Ohio Please note: This is provided for information purposes only. The ASO does not endorse or recommend any providers, methodologies or services. Providing this information should not be construed as an endorsement by the ASO, either explicit or impiled.

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Autism Society of America Launches New ng EffortInitiatives to Enhance ASA's Presence, Bring Increased Attentionto Autism Epidemic The Autism Society of America (ASA), the nation's mostwidely-recognized and largest grassroots organization serving theentire autism community, officially launched for the public today itsnew branding campaign, which includes, among many brandinginitiatives, a new logo; a makeover for its Web site,http://www.autism-society.org/, the most widely used site on theInternet for autism information and resources; and a jarring new ASAinitiative, http://www.gettingthewordout.org/, targeted at corporatedonors and those outside the autism community."Today is a dynamic and ever-changing time in the autismcommunity. More than ever before, autism is receivingunprecedented national and international attention, and ourorganization is challenged to be the autism community'svoice," said ASA President & CEO Lee Grossman. "Our branding initiative seeks to take ASA to a new, morecompetitive level both inside and outside the autism community byraising public consciousness about autism."Created by Fishtank Brand Advertising of San Diego, CA, and TeamBrand,San Francisco, CA, the new ASA logo combines traditionalpatriotic colors with autism's symbolic puzzle pattern alongwith a modern design, reflecting ASA's loyalty to its roots anddedication to the new age of autism.To enhance its presence on the Internet, ASA's Web site has beentransformed into the online source for "The Voice ofAutism," ASA's new tagline. The organization'ssite is now easier to navigate and full of new interactive components,making it more user-friendly. At the same time,http://www.gettingthewordout.org/ portrays the harsh realities ofautism that are not currently communicated to the general public."Our goal was to create a new identity that truly reflected thepower and presence the Autism Society of America deserves," saidFishtank Brand Advertising Managing Partner and Chief Brand StrategistRemy Laughery. "Autism deserves our attention and our agency isproud to be a part of this effort."Autism Society of America Unveils New Awareness Arm to FightAutism "Getting the Word Out" to Reach General Public, IncreaseAwarenessThe Autism Society of America (ASA) unveiled today--along withits enhanced Web site, http://www.autism-society.org/ and newcorporate logo--its jarring new initiative to combat the risingstatistics of autism diagnoses, http://www.gettingthewordout.org/Thenew program, created by Fishtank Brand Advertising of San Diego, CA,and TeamBrand, San Francisco, CA, seeks to reach out to thoseoutside the autism community to demonstrate the harsh realities ofliving with autism."One in 166 children in the U.S. will be newly diagnosed withautism every day. With numbers like this, it's imperativethat the general public wake up to the realities of the autismepidemic," said ASA President & CEO Lee Grossman. "This new initiative is to get the word out about autism: whatit is, what it does to families and what people can do to help uscombat it." "Gettingthewordout.org speaks to that pool of unaware,unaffected people who have no idea of the rising, astronomical numberson autism," said Fishtank's Managing Partner and ChiefCreative Director Berman. "It's not enough thatthey've heard about autism, we need them to do something aboutit."The new Web site will be supported with a nationwide print campaignthat's due to break nationally this fall. The campaign isintended to raise awareness and funds that will go back into promotingautism research and education.