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Re: concept of p medicine

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Dear Sir,

I am completely agreed with your opinion that the "P" must stand for "Patients.

People often lack sufficient knowledge about the risks and benefits of using medicines and when and how to use them. This leads to the loss of the needed and expected clinical outcome, and to the development of side-effects. This is true for the prescription only medicines (PoM) as well as medicines bought over the counter (OTC) and administered without the advice of a health professional.

I have already commented on lack of knowledge of many physicians about p medicines. Medicine Promotion by the profit driven pharma industry influences doctors¢ attitudes. That¢s why we can not entirely depend upon medical / pharma profession.

Prescribers use the medicine promotional literatures as a source of information about new drugs, and for drugs used outside their usual therapeutic field. Increased promotion is associated with increased medicine sales. Further the incentives provided them also leads to unethical prescribing.

Regards,

Dr. Chaitali Bajait

Nagpur.

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