CR-ON Burger?

[Guest guest]

Glad to see the efforts being made by these companies to help curb the

obesity epidemic.

This is 1500 calories and 137 grams of fat.

Nov. 15, 2004

St. Louis, MO

HARDEE'S® INTRODUCES NEW MONSTER THICKBURGER

HARDEE'S® INTRODUCES NEW MONSTER THICKBURGER

The New 2/3 lb. Thickburger Takes Decadence to a New Level

ST. LOUIS, Mo. - November 15, 2004 - First there were burgers. Then

there were Thickburgers. Now Hardee's is introducing the mother of all

burgers - the Monster Thickburger. Weighing in at two-thirds of a

pound, this 100 percent Angus beef burger is a monument to decadence,

yet is still a throwback, as it features lots of meat, cheese and bacon

on a bun. Available at all Hardee's restaurants starting today, the

Monster Thickburger is certain to crush the hunger pangs of even the

most famished burger lovers.

" Before the introduction of the Thickburger line at Hardee's, the

Monster Burger was one of our most popular menu items, " said Brad Haley,

executive vice president of marketing for Hardee's. " In fact, it's been

one of the most requested items from our old menu. However, we didn't

just bring it back. Since it's now a Thickburger, it's even bigger and

better than it was before. "

Like all Hardee's burgers, the Monster Thickburger features 100 percent

Angus beef patties. In this case, it's got not one, but two 1/3-lb.

charbroiled patties, topped with no less than four strips of crispy

bacon, three slices of American cheese, and some mayonnaise - all on a

buttered, toasted, sesame seed bun. The result is an updated version of

a classic that requires two hands, a firm grip and a serious appetite.

Available at all Hardee's locations, the Monster Thickburger sells for

$5.49 by itself, or $7.09 for a combo meal including medium fries and a

medium drink. Lovers of bodacious burgers can visit

www.monsterthickburger.com to download a coupon and learn more about

Hardee's newest menu offering.

Coinciding with the Monster Thickburger introduction, Hardee's is

partnering with NFL players in ten markets to raise money for charity.

In each of the markets, one " monstrous " NFL player will work the

drive-thru of a local Hardee's for two hours, and the proceeds from

every Monster Thickburger sold at that location on that day will be

donated to the player's charity of choice.

Hardee's is a wholly owned subsidiary of CKE Restaurants, Inc. (NYSE:

CKR) of Carpinteria, Calif. As of the end of the second quarter on

August 9, 2004, CKE Restaurants, Inc., through its subsidiaries, had a

total of 3,206 franchised or company-owned restaurants in 44 states and

in 14 countries, including 1,016 Carl's Jr.® restaurants, 2,067

Hardee's® restaurants and 105 La Salsa Fresh Mexican Grill®

restaurants. For more information, or to find a Hardee's near you, go to

www.ckr.com or www.hardees.com .

# # #

Contact: Bev Pfeifer-Harms

Hardee's

314-259-6315

bpfeifer-harms@...