The Great American Food Fight

[Guest guest]

FWIW, If you read the following press release, in the 4th paragraph it discusses the Great American Food Fight, a meeting between nutritionists and the top CEOs of the nations food companies to debate/discuss improving the food they produce. I am "the" nutritionist(s). It will be interesting and hopefully something postive will come out of it.

Regards

JeffNation's CEOs Gather to Address The Return of Invention in Leadership And to Honor Young & Rubicam's Chairman & CEO, Ann Fudge December 14, 2004 12:58 PM US Eastern TimezoneNEW HAVEN, Conn.--(BUSINESS WIRE)--Dec. 14, 2004--Many CEOs today announce a strong interest in internal invention and fostering new ideas from within over looking to buy businesses. Are the days of dealmakers over and replaced by business builders? To resolve this paradox, 100 world-renowned chief executives, policy makers, and academics gather at the 50th CEO Summit of The Chief Executive Leadership Institute of the Yale School of Management. The conference, entitled "The Return of Invention, Imagination & Integrity," takes place at the Waldorf-Astoria in New York City, December 16-17, 2004. Conference sponsors include: UPS, ArcaEx, Bloomberg News, Gevity, Hewitt Associates, RHR International, Reynolds Associates, Toyota, and The Council of Better Business Bureaus.This invitation-only leaders' conference features lively, off-the-record, candid discussions by world-renowned chief executives, policy makers, and academics, including: Connecticut Congressman Shays; SEC Commissioners Glassman and Harvey Goldschmid; Trump; Brad , CEO of Best Buy; Doug Conant, CEO of Soup, Eugene O', Chairman of KPMG; Hideaki Otaka, CEO of Toyota Motor North America; Eyler, Chairman and CEO of Toys "R" Us; Craig Muhlhauser, CEO of Exide Technologies; Sandy Warner, former Chairman and CEO of JP Chase; Hagedorn, CEO of The s Company; Rick Goings, Chairman and CEO of Tupperware; Cavanagh CEO of The Conference Board; Hormats, Vice Chairman of Goldman Sachs; Dan Lynch, CEO of ImClone; Bob May, Chairman of HealthSouth, as well as the CEOs who have led such firms as Martha Living Omnimedia and Enron through recent crises along with management professors from Yale, Harvard, Wharton, and Columbia, and dozens of other distinguished leaders. Sonnenfeld, Associate Dean of the Yale School of Management and conference organizer, said, "We are told that the era of the swashbuckling serial acquirers is now past and replaced by CEOs interested in invention, discovery, and innovation. The big idea is the new "new thing." The question is: Is this articulated trend real or hype? How do we explain the apparent simultaneous merger mania? Has integrity really returned and can the public trust the fanfare over new products and new deals? The Chief Executive Leadership Institute is fortunate to attract over 100 world renowned leaders who can answer these questions and learn from each other to its 50th CEO Summit."On the evening of Thursday, December 16, Ann Fudge, the widely respected Chairman and CEO of Young & Rubicam, will be presented with the Legend in Leadership Award by Conant, President & CEO of Soup. The dinner panel on Thursday, December 16 at 7:30 p.m., entitled "The Great American Food Fight" with major food industry executives and nutritionists is open to the press, as is the closing lunch on Friday, December 17 at 12:30 p.m., with Trump entitled "You're Fired: How I learned To Stay in the Game." Interested members of the press must register in advance at the number listed below; seating is limited.Past winners of this award include: E. Pepper, Jr., former chairman & CEO of Procter & Gamble; Hershey's retired Chairman and CEO Wolfe; Motion Picture Association Chairman and CEO Jack Valenti; Vanguard founder Jack Bogle; Home Depot founder Bernard Marcus; former Coca-Cola President Keough; former PepsiCo CEO Enrico; MCI founder, the late Bill McGowan; musician entrepreneur Quincy ; Viacom CEO Sumner Redstone; catalogue entrepreneur Lillian Vernon; Dunkin' Donuts founder, the late Bill Rosenberg; former J. Walter CEO Charlotte Beers; Bell South Chairman Emeritus Clendenin; Rich Teerlink, former CEO of Harley-son; Gordon Binder, former CEO of Amgen; Bill , former CEO of Medtronic; and Kemmons , creator of Holiday Inns.Ann Fudge is the chairman and chief executive officer Young & Rubicam Brands and Y & R, one of the world's largest advertising and media services firms with about 540 offices in 80 countries.Prior to joining Young & Rubicam, Fudge worked at General Foods where she served in a number of positions including president of Kraft's Maxwell House Coffee Company and president of Kraft's Beverages, Desserts, and Post Divisions. Earlier, she spent nine years at General Mills, starting as a marketing assistant and ultimately rising to marketing director.Fudge serves as a director of General Electric Company and Catalyst. She is also a trustee of the Brookings Institution, a governor of Boys & Girls Clubs of America, and is a member of The Committee of 200 and The Council on Foreign Relations.After graduating from College, she worked in human resources for GE until entering Harvard University, where she obtained her MBA.About The Chief Executive Leadership InstituteThe Chief Executive Leadership Institute, the world's oldest CEO college, is part of the Yale School of Management. It was founded in 1989 to provide original research on leadership and lively current educational forums through peer-driven learning for accomplished leaders across sectors. To learn more about the CELI, visit: http://www.ceoleadership.com.About the Yale School of Management:The mission of the Yale School of Management is to educate leaders for business and society. The school prides itself on preparing men and women to combine rigorous business skills with a broader appreciation for the economic, social, and political factors that shape the global environment. To learn more visit: http://mba.yale.edu.For an interview with Sonnenfeld, or to register for the Legend in Leadership Award dinner or the closing lunch, contact Tabitha Wilde, Associate Director of Media Relations at the Yale School of Management, 203-432-6010; (Tabitha.Wilde@...) or Bonnie Blake, 203-432-0867;(bonnie.blake@...). Contacts Yale School of ManagementTabitha Wilde, 203-432-6010Tabitha.Wilde@...orBonnie Blake, 203-432-0867bonnie.blake@...

[Guest guest]

Give em hell.... I vote for healthy substitutes for trans-fats.... I don't expect food sellers to every entertain discussion of selling less, but they might consider selling better if they can gain share vs. other sellers not selling healthy...

JR

-----Original Message-----From: Jeff Novick [mailto:jnovick@...]Sent: Wednesday, December 15, 2004 12:24 PM Subject: [ ] The Great American Food Fight

FWIW, If you read the following press release, in the 4th paragraph it discusses the Great American Food Fight, a meeting between nutritionists and the top CEOs of the nations food companies to debate/discuss improving the food they produce. I am "the" nutritionist(s). It will be interesting and hopefully something postive will come out of it.

Regards

JeffNation's CEOs Gather to Address The Return of Invention in Leadership And to Honor Young & Rubicam's Chairman & CEO, Ann Fudge December 14, 2004 12:58 PM US Eastern TimezoneNEW HAVEN, Conn.--(BUSINESS WIRE)--Dec. 14, 2004--Many CEOs today announce a strong interest in internal invention and fostering new ideas from within over looking to buy businesses. Are the days of dealmakers over and replaced by business builders? To resolve this paradox, 100 world-renowned chief executives, policy makers, and academics gather at the 50th CEO Summit of The Chief Executive Leadership Institute of the Yale School of Management. The conference, entitled "The Return of Invention, Imagination & Integrity," takes place at the Waldorf-Astoria in New York City, December 16-17, 2004. Conference sponsors include: UPS, ArcaEx, Bloomberg News, Gevity, Hewitt Associates, RHR International, Reynolds Associates, Toyota, and The Council of Better Business Bureaus.This invitation-only leaders' conference features lively, off-the-record, candid discussions by world-renowned chief executives, policy makers, and academics, including: Connecticut Congressman Shays; SEC Commissioners Glassman and Harvey Goldschmid; Trump; Brad , CEO of Best Buy; Doug Conant, CEO of Soup, Eugene O', Chairman of KPMG; Hideaki Otaka, CEO of Toyota Motor North America; Eyler, Chairman and CEO of Toys "R" Us; Craig Muhlhauser, CEO of Exide Technologies; Sandy Warner, former Chairman and CEO of JP Chase; Hagedorn, CEO of The s Company; Rick Goings, Chairman and CEO of Tupperware; Cavanagh CEO of The Conference Board; Hormats, Vice Chairman of Goldman Sachs; Dan Lynch, CEO of ImClone; Bob May, Chairman of HealthSouth, as well as the CEOs who have led such firms as Martha Living Omnimedia and Enron through recent crises along with management professors from Yale, Harvard, Wharton, and Columbia, and dozens of other distinguished leaders. Sonnenfeld, Associate Dean of the Yale School of Management and conference organizer, said, "We are told that the era of the swashbuckling serial acquirers is now past and replaced by CEOs interested in invention, discovery, and innovation. The big idea is the new "new thing." The question is: Is this articulated trend real or hype? How do we explain the apparent simultaneous merger mania? Has integrity really returned and can the public trust the fanfare over new products and new deals? The Chief Executive Leadership Institute is fortunate to attract over 100 world renowned leaders who can answer these questions and learn from each other to its 50th CEO Summit."On the evening of Thursday, December 16, Ann Fudge, the widely respected Chairman and CEO of Young & Rubicam, will be presented with the Legend in Leadership Award by Conant, President & CEO of Soup. The dinner panel on Thursday, December 16 at 7:30 p.m., entitled "The Great American Food Fight" with major food industry executives and nutritionists is open to the press, as is the closing lunch on Friday, December 17 at 12:30 p.m., with Trump entitled "You're Fired: How I learned To Stay in the Game." Interested members of the press must register in advance at the number listed below; seating is limited.Past winners of this award include: E. Pepper, Jr., former chairman & CEO of Procter & Gamble; Hershey's retired Chairman and CEO Wolfe; Motion Picture Association Chairman and CEO Jack Valenti; Vanguard founder Jack Bogle; Home Depot founder Bernard Marcus; former Coca-Cola President Keough; former PepsiCo CEO Enrico; MCI founder, the late Bill McGowan; musician entrepreneur Quincy ; Viacom CEO Sumner Redstone; catalogue entrepreneur Lillian Vernon; Dunkin' Donuts founder, the late Bill Rosenberg; former J. Walter CEO Charlotte Beers; Bell South Chairman Emeritus Clendenin; Rich Teerlink, former CEO of Harley-son; Gordon Binder, former CEO of Amgen; Bill , former CEO of Medtronic; and Kemmons , creator of Holiday Inns.Ann Fudge is the chairman and chief executive officer Young & Rubicam Brands and Y & R, one of the world's largest advertising and media services firms with about 540 offices in 80 countries.Prior to joining Young & Rubicam, Fudge worked at General Foods where she served in a number of positions including president of Kraft's Maxwell House Coffee Company and president of Kraft's Beverages, Desserts, and Post Divisions. Earlier, she spent nine years at General Mills, starting as a marketing assistant and ultimately rising to marketing director.Fudge serves as a director of General Electric Company and Catalyst. She is also a trustee of the Brookings Institution, a governor of Boys & Girls Clubs of America, and is a member of The Committee of 200 and The Council on Foreign Relations.After graduating from College, she worked in human resources for GE until entering Harvard University, where she obtained her MBA.About The Chief Executive Leadership InstituteThe Chief Executive Leadership Institute, the world's oldest CEO college, is part of the Yale School of Management. It was founded in 1989 to provide original research on leadership and lively current educational forums through peer-driven learning for accomplished leaders across sectors. To learn more about the CELI, visit: http://www.ceoleadership.com.About the Yale School of Management:The mission of the Yale School of Management is to educate leaders for business and society. The school prides itself on preparing men and women to combine rigorous business skills with a broader appreciation for the economic, social, and political factors that shape the global environment. To learn more visit: http://mba.yale.edu.For an interview with Sonnenfeld, or to register for the Legend in Leadership Award dinner or the closing lunch, contact Tabitha Wilde, Associate Director of Media Relations at the Yale School of Management, 203-432-6010; (Tabitha.Wilde@...) or Bonnie Blake, 203-432-0867;(bonnie.blake@...). Contacts Yale School of ManagementTabitha Wilde, 203-432-6010Tabitha.Wilde@...orBonnie Blake, 203-432-0867bonnie.blake@...

[Guest guest]

Jeff,

I am in favor of unadulterated natural fats and good labeling

regulations. In 2006 trans-fats will be on the labels of food

products, but manufacturers have developed new techniques to hide fat:

1) By claiming that only triglycerides are fats, manufacturers are

already using mono- and diglycerides as fat substitutes. It is bad

enough that manufacturers do not call these glycerides " fat " , they

don't even count their calories, and they don't disclose whether the

fatty acids in these glycerides are saturated, hydrogenated, etc.

More than likely, these mono- and diglycerides are produced by

hydrolyzing partially hydrogenated fats.

2) Another " non-fat " substitute that is becoming more popular is fatty

acid esters of polyglycerol. This is metabolized like fat, except for

the polyglycerol entity, which is excreted in the urine. Again, since

only triglycerides are " fat " , manufacturers do not give any details

about the structure of the fatty acids.

Tony

>>>

From: " " <crjohnr@b...>

Date: Wed Dec 15, 2004 1:50 pm

Subject: RE: The Great American Food Fight

Give em hell.... I vote for healthy substitutes for trans-fats.... I

don't expect food sellers to every entertain discussion of selling

less, but they might consider selling better if they can gain share

vs. other sellers not selling healthy...

JR

-----Original Message-----

From: Jeff Novick [mailto:jnovick@...]

FWIW, If you read the following press release, in the 4th

paragraph it discusses the Great American Food Fight, a meeting

between nutritionists and the top CEOs of the nations food companies

to debate/discuss improving the food they produce. I am " the "

nutritionist(s). It will be interesting and hopefully something

postive will come out of it.

Regards

Jeff

>>>

[Guest guest]

Tony (and all)

(Slightly long)

Thanks for the input on fats.

Deception is wrong, pure and simple. Our goal, should be to make

understanding nutrition and food labels easier, not more confusing.

The debate was lively, heated and hopefully valuable. The conference

was about 100 of the top CEOs in business today and about 50

politicians, Professors or business and ecomomics and economists.

Of the 2 day CEO conference, it was the only event open to the

public/press. Behind closed doors, the over-riding topic of the day,

in all other debates and panels, was that companies really needed to

whatever it took these days in the corporate world of Enrons, and Martha

s scandels, to show they are resposible, accountable and have

integrity. I thought this was a great lead in to the panel I would be

on that nite.

On the panel for the Great American Food Fight was Brownell (Psych

Dept Chair at Yale), CEO of s Soup, CEO of the leading Ad Agency

for the food industy, another CEO of major ad agency, former head of the

CDC who authored the report on Childhood Obesity, FDA agent, and one

other. The head of Outback Steakhouse, Papa s Pizza and Grist

Chicken all " chickened " out.

The debate was lively for the first part with the CDC and the FDA people

presenting the links between obesity and health issues, and the link

between both with the food we eat. Both made stong allegations about

the food industy and the advertisers comparing it to tobacco. The

food companies and advertisers responsed defending their actions, saying

the were meeting customer demands and that there were many contributing

causes and we shouldn't blame them and that they werent the " villians " .

They also made the point that people don't want to eat healthy food as

healthy food doesn't taste good.

This is where the moderator stepped in and asked everyone if they

enjoyed their dinner (the panel was right after dinner). Everyone said

they did. He repeated the question to make sure and again, everyone

agreed. He than asked me to outline their dinner (As I assisted in the

planning). They were all shocked to find out that the dinner they ate

was not only healthy, but also met the guidelines of the Pritikin

center.

Than I was asked to comment on the debate.

First, I said that the moderator, the head of the Yale School of

Management, who was my patient, had lost 54 lbs and as everyone knows he

doesn't live on wheat grass and bean sprouts so I strongly disagree with

the comments on health and taste. And for everyone to think what they

were trading for a little salt, sugar and fat. And that if they were

to get sick, they would be willing to give away half, if not all of

their fortunes to get well. I know, as many of them already come to me

feeling that way with their checkbooks open. I said I hoped, they were

smart enough to not let it come to that.

I said I wasn't going to comment on who was a " villian " but wanted to

present 3 food products, show their labels and than have the audience

and panel comment and decide about the accountability, responsibility

and integrity of the companies and the product labels. The first I

showed was a can of food that said " Fat Free " on the front of the can

and " fat free " on the side label. The Nutrition facts panel showed 0

calories, 0 calories from fat, 0 sat fat, 0 sodium, 0 carbs, 0 protein

etc. I than read the ingredients and the ONLY Ingredient was Olive

Oil. The second product was a plastic bottle that the front label

clearly said " 0 calories per serving " and " Calorie Free " . The

Nutrition Facts panel also listed NO calories, calories from fat, etc

etc. The ingredients were soybean oil, buttermilk, cream. The third

product was a can of soup (not campbells but I said they were just as

guilty). The front prominately said 98% fat free. The Nutrition Facts

Label Listed 30 Calories and 20 Calories From Fat, making the product

70% fat. (Oops 67% to be exact, I forget who I am talking to here). I

than described the laws and the loopholes the companies used to get away

with these lables and showed how ridiculous it all was. And asked them

to decided how they now felt about the labels. I also showed that 2

servings of the soup contained more sodium that the IOM now recommends

and is even over the UL they have set for the day. (PS Product one was

Pam Oil Spray and they get away with it by making the serving size .25

gram, which is under .5 gram so they get to round down to 0). The

second product was I Cant Believe Its Not Butter Liquid Spray which

uses the same loophole. The third product is Hains Chicken Broth. The

98% is advertised by weight and not calories from fat.)

Everyone was outraged and a congressman came to the front and took the

microphone away from the panel and said that we was furious, mad, and so

upset he was shaking. He demanded that the food company CEOs and Ad

Agencies answer my points. So, we had about another 20 minutes of BS

from them on how they are " working on it " , " doing the best they can " ,

" engaged in rich dialogue around these isssues " and then got into the

problem of total calories vs calorie per serving and how they are going

to fix that issue. The congressman interrupted again and said " I can

do math, I am not asking you to explain how to multiply 2 servings by

100 calories per serving to get 200 total calories, I am demanding that

you answer the 3 points Jeff made and no one has addressed them. 1000

x 0 is 1000 and doesn't tell me anything if I don't know what he told me

tonite " .

So the Soup CEO said again, that they are engaged in ongoing

RICH Dialogue on the issues and the congressman interrupted him and

said, " I have heard you use that term know 3 times, RICH Dialogue and I

don't know what RICH Dialogue means, so can you explain that? " No one

had an answer. So the FDA rep admitted that when the label was

developed 10 yrs ago, there were people on the committee representing

the food industry who had a lot of power and money behind them and they

won the right that the food companies can say ANYTHING they want on the

food label as long as it is technically correct, even if it may be

misleading or unrelated to the contents or health. Everyone in the

audience let out the biggest SIGH all at once. The decpetion was

finally acknowledged and confirmed. The rest of the debate was more

fire works about the effect of advertising on kids and adults and

Brownell had powerful information about how the food industy does

influence children and what they eat. s said they were engaged

in the research to help and contributed to it also. pointed out

that this was not true and they only contribute to research on adults.

He also pointed out that the largest source of funding to fight putting

nutrition info on restaurant menus is coming from the food industry.

Anyway, the final, I talked with the Congressman for 2 hours afterward

and again this week to give him more info, including the info you gave

me Tony. I am sending him to your website for the examples you posted

there. I am sending him my 2 hr video on Labels and some powerpoint

slides of other deceptive marketing practices. s made a major

contribution to childhood obesity research the next day and redirected

more funding to it. We are looking into a follow up discussion in 6

months.

So, I don't know where it will go from there, but its out in the open to

more people and to people who yield lots of power and influence. And,

they all have kids and grandkids who are becoming overweight and obese

and no one feels good to find out they are being deceived.

I am meeting with 3 other politicians next week, one is a outspoken

congressman, one is a former mayor and one is a former head of the

partys national committee so maybe, just maybe, something will come out

of all this.

Regards

Jeff

[Guest guest]

Hi Jeff:

What can I say?!!!!

Will: " I was grinning ear to ear reading that " do?

Great stuff.

Rodney.

--- In , " Jeff Novick " <jnovick@p...>

wrote:

> Tony (and all)

>

> (Slightly long)

>

> Thanks for the input on fats.

>

> Deception is wrong, pure and simple. Our goal, should be to make

> understanding nutrition and food labels easier, not more confusing.

>

> The debate was lively, heated and hopefully valuable. The

conference

> was about 100 of the top CEOs in business today and about 50

> politicians, Professors or business and ecomomics and economists.

>

> Of the 2 day CEO conference, it was the only event open to the

> public/press. Behind closed doors, the over-riding topic of the

day,

> in all other debates and panels, was that companies really needed to

> whatever it took these days in the corporate world of Enrons, and

Martha

> s scandels, to show they are resposible, accountable and have

> integrity. I thought this was a great lead in to the panel I would

be

> on that nite.

>

> On the panel for the Great American Food Fight was Brownell

(Psych

> Dept Chair at Yale), CEO of s Soup, CEO of the leading Ad

Agency

> for the food industy, another CEO of major ad agency, former head

of the

> CDC who authored the report on Childhood Obesity, FDA agent, and one

> other. The head of Outback Steakhouse, Papa s Pizza and Grist

> Chicken all " chickened " out.

>

> The debate was lively for the first part with the CDC and the FDA

people

> presenting the links between obesity and health issues, and the link

> between both with the food we eat. Both made stong allegations

about

> the food industy and the advertisers comparing it to tobacco.

The

> food companies and advertisers responsed defending their actions,

saying

> the were meeting customer demands and that there were many

contributing

> causes and we shouldn't blame them and that they werent

the " villians " .

> They also made the point that people don't want to eat healthy food

as

> healthy food doesn't taste good.

>

> This is where the moderator stepped in and asked everyone if they

> enjoyed their dinner (the panel was right after dinner). Everyone

said

> they did. He repeated the question to make sure and again,

everyone

> agreed. He than asked me to outline their dinner (As I assisted in

the

> planning). They were all shocked to find out that the dinner they

ate

> was not only healthy, but also met the guidelines of the Pritikin

> center.

>

> Than I was asked to comment on the debate.

>

> First, I said that the moderator, the head of the Yale School of

> Management, who was my patient, had lost 54 lbs and as everyone

knows he

> doesn't live on wheat grass and bean sprouts so I strongly disagree

with

> the comments on health and taste. And for everyone to think what

they

> were trading for a little salt, sugar and fat. And that if they

were

> to get sick, they would be willing to give away half, if not all of

> their fortunes to get well. I know, as many of them already come

to me

> feeling that way with their checkbooks open. I said I hoped, they

were

> smart enough to not let it come to that.

>

> I said I wasn't going to comment on who was a " villian " but wanted

to

> present 3 food products, show their labels and than have the

audience

> and panel comment and decide about the accountability,

responsibility

> and integrity of the companies and the product labels. The first I

> showed was a can of food that said " Fat Free " on the front of the

can

> and " fat free " on the side label. The Nutrition facts panel showed

0

> calories, 0 calories from fat, 0 sat fat, 0 sodium, 0 carbs, 0

protein

> etc. I than read the ingredients and the ONLY Ingredient was Olive

> Oil. The second product was a plastic bottle that the front label

> clearly said " 0 calories per serving " and " Calorie Free " . The

> Nutrition Facts panel also listed NO calories, calories from fat,

etc

> etc. The ingredients were soybean oil, buttermilk, cream. The

third

> product was a can of soup (not campbells but I said they were just

as

> guilty). The front prominately said 98% fat free. The Nutrition

Facts

> Label Listed 30 Calories and 20 Calories From Fat, making the

product

> 70% fat. (Oops 67% to be exact, I forget who I am talking to

here). I

> than described the laws and the loopholes the companies used to get

away

> with these lables and showed how ridiculous it all was. And asked

them

> to decided how they now felt about the labels. I also showed that 2

> servings of the soup contained more sodium that the IOM now

recommends

> and is even over the UL they have set for the day. (PS Product

one was

> Pam Oil Spray and they get away with it by making the serving

size .25

> gram, which is under .5 gram so they get to round down to 0). The

> second product was I Cant Believe Its Not Butter Liquid Spray which

> uses the same loophole. The third product is Hains Chicken Broth.

The

> 98% is advertised by weight and not calories from fat.)

>

> Everyone was outraged and a congressman came to the front and took

the

> microphone away from the panel and said that we was furious, mad,

and so

> upset he was shaking. He demanded that the food company CEOs and Ad

> Agencies answer my points. So, we had about another 20 minutes of

BS

> from them on how they are " working on it " , " doing the best they

can " ,

> " engaged in rich dialogue around these isssues " and then got into

the

> problem of total calories vs calorie per serving and how they are

going

> to fix that issue. The congressman interrupted again and said " I

can

> do math, I am not asking you to explain how to multiply 2 servings

by

> 100 calories per serving to get 200 total calories, I am demanding

that

> you answer the 3 points Jeff made and no one has addressed them.

1000

> x 0 is 1000 and doesn't tell me anything if I don't know what he

told me

> tonite " .

>

> So the Soup CEO said again, that they are engaged in

ongoing

> RICH Dialogue on the issues and the congressman interrupted him and

> said, " I have heard you use that term know 3 times, RICH Dialogue

and I

> don't know what RICH Dialogue means, so can you explain that? " No

one

> had an answer. So the FDA rep admitted that when the label was

> developed 10 yrs ago, there were people on the committee

representing

> the food industry who had a lot of power and money behind them and

they

> won the right that the food companies can say ANYTHING they want on

the

> food label as long as it is technically correct, even if it may be

> misleading or unrelated to the contents or health. Everyone in

the

> audience let out the biggest SIGH all at once. The decpetion was

> finally acknowledged and confirmed. The rest of the debate was

more

> fire works about the effect of advertising on kids and adults and

> Brownell had powerful information about how the food industy does

> influence children and what they eat. s said they were

engaged

> in the research to help and contributed to it also. pointed

out

> that this was not true and they only contribute to research on

adults.

> He also pointed out that the largest source of funding to fight

putting

> nutrition info on restaurant menus is coming from the food

industry.

>

> Anyway, the final, I talked with the Congressman for 2 hours

afterward

> and again this week to give him more info, including the info you

gave

> me Tony. I am sending him to your website for the examples you

posted

> there. I am sending him my 2 hr video on Labels and some powerpoint

> slides of other deceptive marketing practices. s made a

major

> contribution to childhood obesity research the next day and

redirected

> more funding to it. We are looking into a follow up discussion in

6

> months.

>

> So, I don't know where it will go from there, but its out in the

open to

> more people and to people who yield lots of power and influence.

And,

> they all have kids and grandkids who are becoming overweight and

obese

> and no one feels good to find out they are being deceived.

>

> I am meeting with 3 other politicians next week, one is a outspoken

> congressman, one is a former mayor and one is a former head of the

> partys national committee so maybe, just maybe, something will come

out

> of all this.

>

> Regards

> Jeff

[Guest guest]

Hi Jeff: Ordinarlly we give our " thank you's " off list so as not to clutter

people's mailboxes. However your long summation of this conference deserves

a special round of applause from the group. We appreciate your taking the

time to give us such detail.

Another thanks for taking on the titans of the food industry. If there's

anything we as an organization or group can do to further your efforts, do

tell!!

on 12/21/2004 7:39 PM, Jeff Novick at jnovick@... wrote:

> Tony (and all)

>

> (Slightly long)

>

> Thanks for the input on fats.

>

> Deception is wrong, pure and simple. Our goal, should be to make

> understanding nutrition and food labels easier, not more confusing.

>

> The debate was lively, heated and hopefully valuable. The conference

> was about 100 of the top CEOs in business today and about 50

> politicians, Professors or business and ecomomics and economists.

>

> Of the 2 day CEO conference, it was the only event open to the

> public/press. Behind closed doors, the over-riding topic of the day,

> in all other debates and panels, was that companies really needed to

> whatever it took these days in the corporate world of Enrons, and Martha

> s scandels, to show they are resposible, accountable and have

> integrity. I thought this was a great lead in to the panel I would be

> on that nite.

>

[Guest guest]

Jeff,

Congratulations on your successful presentation. I have seen my FDA

petition for label improvements languish inactively for a year

(http://www.scientificpsychic.com/fitness/petition.html), so I am

somewhat skeptical that any real changes will be achieved. However,

it is good that you were able to enrage some people who now hopefully

will work for label reforms.

Great work!

Tony

>>>

From: " Jeff Novick " <jnovick@p...>

Date: Tue Dec 21, 2004 7:39 pm

Subject: RE: [ ] Re: The Great American Food Fight

>>>