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Splenda/Sucralose

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  • 1 year later...

In a message dated 17/08/2003 02:12:18 GMT Daylight Time, mrrva@...

writes:

> Can someone remind me why this is bad in some kids?

>

I thrink it has been postulated that although the Sucralose is indigestible

to humans, that it makes great food for gut bugs who can digest it.

Splenda, I can;t remeber, its a herb I believe???

M

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>>>> Can someone remind me why this is bad in some kids?

>>I thrink it has been postulated that although the Sucralose is

indigestible to humans, that it makes great food for gut bugs who

can digest it. Splenda, I can't remeber, its a herb I believe???

This is one thing I have heard too, but am not sure on the accuracy.

SCD says it contributes to bowel problems. Sucrose is a modified

sugar molecule where a chlorine atom is added. Some people are not

crazy about that because they feel some of it will get absorbed

anyway and thus you take up chlorine.

.

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  • 1 year later...

jfi

" J & J Faces Lawsuits Over Splenda Marketing

Monday, January 31, 2005

WASHINGTON — & (JNJ) is facing a raft of lawsuits

over a marketing campaign related to its artificial sweetener

Splenda, which accuse the company of misleading buyers to believe

Splenda is a natural product.

Splenda, which has enjoyed rapid sales growth on the back of a boom

in low-carbohydrate eating in the last couple of years, is marketed

by J & J's McNeil Nutritionals Worldwide division with the

line: " Splenda No Calorie Sweetener is made from sugar, so it tastes

like sugar. "

But the Sugar Association says the marketing pitch does not

accurately reflect the end product and is misleading because it gives

the impression that Splenda contains natural sugar.

McNeil faces three class-action suits from individuals, one from the

Sugar Association and one from Merisant Worldwide Inc, the maker of

rival low-calorie sweetener products including Equal and Canderel.

" & is misinforming consumers about the reality of the

chlorinated product Splenda, " said , counsel for the

Sugar Association, whose lawsuit seeks aunspecified damages, a

nationwide injunction and corrective advertising.

" We feel the public needs to be aware that Splenda is an artificial

chemical sweetener. Splenda is created with chlorine, and the final

product does not have sugar in it, " he said.

Splenda's Web Site (http://www.splenda.com) says the product is

made " through a patented process that starts with sugar and converts

it to a no calorie, noncarbohydrate sweetener. The process

selectively replaces three hydrogen-oxygen groups on the sugar

molecule with three chlorine atoms. "

A spokeswoman for McNeil Nutritional told Reuters that the lawsuits

had no merit.

" Consumers are utilizing no-calorie sweeteners versus other

sweeteners like sugar, and you would have to draw your own

conclusions about why now these efforts are being launched. " said

Neufang, director of communications for McNeil,

" We have never represented Splenda as being natural, " she said.

Splenda has just over 50 percent of the U.S. market for low calorie

sweeteners, based on dollar volume, according to data collected by

IRI and made available to Reuters by McNeil.

It is used in products which include Kool-Aid Jammers 10 tropical

Punch drink, produced by Kraft Foods.

" Obviously, any organization that represents the sugar growers of the

world would like to have people know what they are buying when they

are buying a sweetener, " said Dan Collister, attorney at Squire,

and Dempsey, acting for the Sugar Association.

Separately, the Texas Consumer Association said on Monday it had

asked the U.S. Federal Trade Commission to investigate the Splenda

marketing campaign.

" With consumers across the country concerned about their health and

trying to eat more natural foods, it is alarming that McNeil is

engaged in an underhanded campaign to confuse consumers into

believing Splenda is natural, " commented Haverlah, president

of the Texas Consumer Association.

Haverlah said she was working with the Consumer Federation Network

and was not associated with the groups bringing suits against Splenda.

No one from Merisant was available for comment. "

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