promotional Literature

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Respected Members,

Need for Promotional

literature (PL)

Hundreds of drugs are approved by FDA

every year. Thus the number

of drugs entering the market is growing at an alarming rate.

In short there is an information explosion. Thus it is almost

impossible for a busy medical professional to study and compile

the most current and detailed information. During their years of

formal training, medical students and residents are exposed to

intensive teaching experiences designed specifically to produce

clinicians whose skills reflect current best knowledge and

practice. But once in practice, they are essentially on their own

and face the serious challenge of keeping their knowledge, skills,

and performance up-to-date, in the midst of an increasingly

hectic professional life.

Here is where Promotional literature

(PL) comes into play. Pl is a needful

source of drug information which provides you with the details regarding the

nature, pharmacokinetic properties, uses, precautions, ADRs and

contraindications of the drug.

It is the only source of keeping the medical practitioners update with the newer drugs entering the market.However

Promotional

literature (PL) is not just an educational tool, but it

also a means of advertising or marketing tool for the pharmaceutical companies.

Thus we need to have a critical appraisal of the Promotional literature (PL).

Regards

Dr Sanjay Yallappa Choudhari

JR2,Dept of Pharmacology

GMC, Nagpur