Promotional literature

[Guest guest]

Respected members,

WHO Ethical

criteria for medicinal drug promotion:

The

criteria define "promotion" as all informational and persuasive

activities by manufacturers and distributors, the effect of which is to induce

the prescription, supply, purchase and/or use of medicinal drugs.

Promotional

literature(PL) should usually contain:

The criteria dictate that promotional

literature should contain following information.

1)

The name(s) of the active

ingredient(s) using either international nonproprietary names (INN) or the approved generic name of the drug;

2)

The brand name;

3)

Content of active ingredient(s) per

dosage form or regimen;

4)

Name of other ingredients known to

cause problems;

5)

Approved therapeutic uses;

6)

Dosage form or regimen;

7)

Safety information:

§

Side effects and major adverse drug

reactions;

§

Precautions, contraindications and

warnings;

§

Major interactions;

8)

Name and address of manufacturer or

distributor;

9)

Reference to scientific literature

as appropriate

Regards

Dr Sanjay Yallappa Choudhari

JR3,Dept of Pharmacology

GMC, Nagpur