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Promotional literarute

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Respected Members,

Promotional literature guidelines have been

provided by few.

Regulatory associations:

WHO Ethical CriteriaIFPMA: International Federation of Pharmaceutical

Manufacturers and AssociationsOPPI: Organization of Pharmaceutical

Producers of IndiaHealth Action International (HAI)

Ø

However

Promotional literature is mostly self regulatory as these organizations only

provide guidelines and are not

mandatory. Said so, strict regulations do exist in countries like Australia, UK

and Canada.

Regards

Dr Sanjay Yallappa Choudhari

JR2,Dept of Pharmacology

GMC, Nagpur

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