Guest guest Posted January 9, 2011 Report Share Posted January 9, 2011 Respected Members, I have already mentioned in my previous posts what information should be provided (or is right) in the Promotional literature as per the WHO guidelines. The wrongs of Promotional Literature: It has been observed that the Pharmaceutical companies use various wrong strategies to promote drugs like : 1. They have been using emotional tools in their messages: Messages in promotional literature where there are attempts to persuade us by appealing to our emotions –our hopes, dreams or fears. 2. Appeal to the Celebrities- How can Celebrities who have no knowledge about the medicine information be used in the promotional literature to promote drugs. 3. Appeal to the Authority: A person may be chairman of some institute or the President of some institution but his words can not be used in the promotional literature as his words can not be completely relied and we should look for more reliable evidence whether the drug is really effective or advantageous. Plus the Authority may be influenced by the sponsor or the Pharmaceutical company. I will be providing examples of each of these in my next posts. Regards Dr Sanjay Yallappa Choudhari JR3,Dept of Pharmacology GMC, Nagpur Quote Link to comment Share on other sites More sharing options...
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