Guest guest Posted January 9, 2011 Report Share Posted January 9, 2011 Respected members,Here, I am providing you some examples where Celebrities are used in promotional literature through images in attachments. Appeal to the Celebrities- How can Celebrities who have no knowledge about the medicine information be used in the promotional literature to promote drugs. Attachments: Img 1: Here Ral Ripken a famous Baseball player, known as "iron man" has been used in promoting "prinvil" Lisinopril.However note over there. It is written that He is not hypertensive and not taking Prinvil. Hence they have used Celebrity in a misleading way to promote their drugs.Img 2: Dorothy Hamill: Promoting VioxxRegards Dr Sanjay Yallappa Choudhari JR3,Dept of Pharmacology GMC, Nagpur 1 of 1 File(s) Appeal to Celebrity.doc Quote Link to comment Share on other sites More sharing options...
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