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Promotional Litearture

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Respected members,Her I am providing some examples (Attachments) where an Authority is used to promote drugs.

Appeal to the Authority: A

person may be chairman of some institute or the President of some institution

but his words can not be used in the promotional literature as his words can

not be completely relied and we should look for more reliable evidence whether

the drug is really effective or advantageous. Plus the Authority may be

influenced by the sponsor or the Pharmaceutical company.Attachments

Regards

Dr Sanjay Yallappa Choudhari

JR3,Dept of Pharmacology

GMC, Nagpur

1 of 1 File(s)

Appeal to authority.doc

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