Guest guest Posted January 9, 2011 Report Share Posted January 9, 2011 Respected members, Advantages of PL: The advantages of Promotional literature are mostly in favour of the Pharmaceutical companies rather than for the Medical practitioner or the general public health in general. Introduces a new productIncreases prospects for salesFights competitionEducates the target marketEliminates the middlemen Disadvantages of PL May be inadequate, inaccurate, invalid, unethical, false, misleading, biased and based on studies of poor qualityLeads to monopoly Creates artificial demandIncreases the price of medicines as it also includes the cost for marketingMay be harmful for the societyEnhances the self medication of patients Regards Dr Sanjay Yallappa Choudhari JR3,Dept of Pharmacology GMC, Nagpur Quote Link to comment Share on other sites More sharing options...
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