Fw: [mscured] The Flu Season Campaign Begins

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From: " Jeff " <jeffAfrankel@...>

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Sent: Wednesday, September 08, 2004 12:14 PM

Subject: [mscured] The Flu Season Campaign Begins

The Flu Season Campaign Begins

By Sherri Tenpenny, DO, © 2003

Website: www.nmaseminars.com

Phone: 440-268-0897

August 29, 2004

As predictable as the return of yellow school buses and

Monday Night Football, the arrival of fall also brings the

first fearful chatter about the approaching flu season. But

this year there is a twist: the Centers for Disease Control

(CDC) has devised a portentous new blueprint to ensure the

economic success of this season's flu vaccine.

Concerned over data documenting that almost 65% of people

surveyed in 2003 did not receive the flu shot-including

nearly 47% with chronic illnesses and 78% of children aged

6-23 months-a new strategy has been devised. The plan is

fully disclosed in a 51 slide communiqué called " Planning

for the 2004-05 Influenza Vaccination Season: A

Communication Situation Analysis, " prepared by Glen Nowak,

Ph.D., the Associate Director for Communications at the

National Immunization Program.

The most important part of the program, " The Seven-Step

Recipe for Generating Interest in, and Demand for, Flu (or

any other) Vaccination, " is designed to methodically

manipulate the general public. Language within the

presentation reveals the intent of the government and their

drug company " partners " to use major news media (newswires,

TV) to send scheduled, fear-based messages in an attempt to

convince the unsuspecting public that not only is the flu

shot necessary, but to motivate them to demand it. This

will amount to millions of dollars of free adverting for

flu vaccine manufacturers.

Here is a synopsis of the CDC's plan:

Step 1: Start discussing the flu at the beginning of the

" immunization season. "

Posters, fliers and media campaign materials are generally

mailed to public health departments and healthcare provider

offices in mid-August, " planting the seeds " in the minds of

patients so that they request the flu vaccine when it

arrives.

Step 2: The media will begin to make pronouncements that

the " new " influenza strains anticipated this year " will be

associated with severe illness and serious outcomes. "

Right on cue, the government announced on August 25, that

it is " preparing for world's next big flu outbreak. " A

report released to the Associated Press suggests that a bad

flu season could kill up to 207,000 Americans. To fuel the

hysteria, the CDC and the Department of Human Services

announced that they are jointly issuing a " The Pandemic

Influenza Response and Preparedness Plan " which will stress

" ways to speed up vaccine production, limit the spread of a

super-flu, and care for the ill. "

Step 3: The build up will continue throughout the early

fall, as local and national " medical experts and public

health authorities publicly (e.g., via media) state concern

and alarm (by predicting dire outcomes)-and urge influenza

vaccination. "

Here's one example: " We know we're going to have a pandemic

because, historically, we're overdue for one, " said Neil

Pascoe, epidemiologist in the infectious disease division

of the Texas Department of Health. " When it happens, it's

going to be huge. It will be global, and everyone is going

to be affected...it could be terribly fatal. Imagine 4

million Texans [becoming] infected, and 20 percent of them

die. "

Be prepared for many similar statements in major newspapers

and on national TV stations as the weeks progress.

Step 4: Reports from medical experts will be used to " frame

the flu season in terms [that will] motivate behavior. "

Language to be used includes, " very severe, " " more severe

than last or past years, " " deadly " ). "

Last year, there were 1026 messages sent via the media

between September 21-28. Phrases used included, " this could

be the worst flu season ever, " " the flu kills 36,000 people

per year " and " the flu shot is the best way to prevent the

flu. " Even though less than 175 people actually died from

influenza in 2003, anticipate exponentially more messages

regarding the " deadly flu " will be pushed through the news

media this year.

Step 5: Continue to release reports from health officials

through the media that influenza is causing severe illness

and/or affecting lots of people " helping to foster the

perception that many people are susceptible to a bad case

of influenza. "

Step 6: Give visible and tangible examples of the

seriousness of influenza by showing pictures of ill

children and affected families who are willing to come

forward with their stories. " Show pictures of people being

vaccinated, the first to motivate, the latter to

reinforce. "

Step 7: List references to, and have discussions regarding,

the influenza pandemic. " Make continued reference to the

importance of vaccination. "

The language used to describe Steps 5, 6, and 7 was taken

directly from Nowak's presentation. This should leave

little doubt that the government intends to use the media

to create hysteria that will increase the demand for a

pharmaceutical product.

Vaccine manufacturers often cry the blues about revenues

lost by producing vaccines. However, last year, Chiron, one

of the two largest vaccine manufacturers, made 38 million

flu shots, accounting for nearly $230 million in revenue.

And even though sales of FluMist, the intranasal flu

vaccine, reportedly " failed miserably,' the company still

marked $33 million in revenues from sales of the product.

Not exactly the stellar returns MedImmune had hoped for,

but clearly revenues were made.

Health officials are expecting that, through the publicity

generated by last year's flu hype, coupled with a carefully

planned and implemented new strategy, record numbers will

seek vaccination this year. Perhaps understanding the

tactical maneuvers of the CDC-Big Pharma-Media partnership

will result in another " bust " year for the flu vaccines.

Many thanks to Mrs. Lujene , President of NoMercury.org

at http://www.nomercury.org for her research, bringing this

to my attention.

This article was originally published in Dr. Tenpenny's

General Vaccine Information List on 29 August 2004.

For Further Information

Sherri Tenpenny, DO

Website: http://www.nmaseminars.com

Phone: 440-268-0897

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