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Cost of Gleevec

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Hi all,

As usual, bumped me off the list so I missed some discussions. I

found some information that I thought you might find interesting about

expected sales of Gleevec for the next few years. Make no mistake that

Novartis is going to do what it can to reap big rewards from this drug.

This is from a listserv about medical costs/advertising.

~ G.

www.cmlsupport.com

====================

Gleevec has long-term growth potential. Growth will be fueled by

prolongation of

patient-survival time, maintenance therapy, and greater number of

prescriptions per patient.

Merrill Lynch & Co. (ml.com) predicts steadily climbing sales of

Gleevec. In 2004, the product is expected to generate $1.57 billion. In

2005, sales are predicted to grow to $1.84 billion. Sales are projected

to be $2.16 billion in 2006, $2.46 billion in 2007, and $2.73 billion in

2008

In refining Gleevec's use in treating chronic myeloid leukemia, Novartis

is continuing to make more discoveries that may increase product sales.

One of those discoveries is that the product is more effective at higher

doses.

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