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Rediscovering Protein - Corrective Action in the American Diet

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Article Title:

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Rediscovering Protein - Corrective Action in the American Diet

Article Description:

====================

Protein must be a part of a healthy diet for a simple reason:

it is essential for life. Every single cell in the human body

-- including bones, blood, skin, chemicals, and enzymes --

depend on protein for effective operation.

Additional Article Information:

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746 Words; formatted to 65 Characters per Line

Distribution Date and Time: Thu Apr 14 18:40:43 EDT 2005

Written By: Protica Research

Copyright: 2005

Contact Email: mailto:protica.research@...

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Rediscovering Protein - Corrective Action in the American Diet

Copyright © 2005 Protica Research

Protica Research

http://www.protica.com/

Protein must be a part of a healthy diet for a simple reason:

it is essential for life. Every single cell in the human body

-- including bones, blood, skin, chemicals, and enzymes --

depend on protein for effective operation.

Yet while Americans are more health-conscious than ever before,

the national health dialogue continues to be dominated by a

cynical theme: malnutrition. Many Americans are suffering the

ill-health effects of a diet that is too high in saturated

fat[ii], carbohydrates[iii], and calories[iv], while severely

lacking in protein.

This wave of malnutrition is not merely disconcerting to medical

professionals. It is alarming. The situation has become so

desperate that obesity will soon become the nation’s leading

cause of preventable death.[v]

America’s nutritional dilemma is not, however, limited to

obesity concerns. Malnutrition in non-overweight individuals is

nearing epidemic levels. Millions of “fit looking” individuals

subsist on a diet that is far too rich in carbohydrates a

problem that has been enhanced for generations by the US FDA’s

encouragement of refined carbohydrates as part of a balanced

diet. We now know, however, that many of these refined

carbohydrates are metabolically similar to candies and sweets.

Added to this problem is that saturated fats continue to

dominate many meals, particular those served in fast food

restaurants.

Essentially then, the problem in America can be summed up

as this: eat right or prepare to suffer shape up, or die a

preventable death.

The first step in balancing America’s eating practices is to

reintroduce the importance of protein. This neglect is all the

more stunning given that, of the three major macronutrients –

carbohydrates, fats, and proteins – proteins are the only

essential component that human beings cannot live without.

Reintroducing protein as part of a healthy diet is made more

difficult because many consumers do not know where to find a

healthy source of protein. Unfortunately, most nutritional

supplement sources bring with them a range unwanted

carbohydrates, facts, and calories. Powerbar™, the “granddaddy”

of nutritional supplements launched in 1987, has been rejected

as an option by some consumers and health professionals because

of high carbohydrate levels (45 grams), and low protein levels

(10 grams) in each serving. Furthermore, dieters in particular

have criticized Powerbar’s™ high 230 calories per bar –-more

than 1/10th of the recommended caloric intake.

Other attempts to meet consumer demand for a high protein, low

carbohydrate, low fat, and low calorie nutritional supplement

have been supplied by products such as the York Bar™, the Blast

Bar™, and the Ironman Bar™, respectively. However, each product

has been judged by some consumers and medical professionals as

having have similar Powerbar™-like drawbacks: high calorie

levels (210, 180, 230 grams respectively), high carbohydrate

levels (30, 36, and 51 grams, respectively), and most notably

of all, low protein content (7, 10, and 4 grams, respectively).

While these products have certainly helped more people “think”

about eating healthier, they have not, respectively, met the

rigorous consumer expectation for a low carbohydrate, low

calorie, low fat, and high protein nutritional supplement.

However, there is a product in the market today called Profect®

that is receiving significant credible attention from both the

consumer and medical communities.

Profect, a product of Pennsylvania-based Protica, Inc.

(http://www.protica.com), provides 25 grams of protein in each

fat-free, carbohydrate-free 100-calorie serving. Profect also

offers a range of essential nutrients in each serving, including

100% of vitamin C and 50% of B1, B2, B3, B5, B6, B12, Biotin and

Folic Acid. All of this is delivered to consumers in a 2.7-ounce

container designed to be virtually indestructible. The container

also serves to increase storage life and heat resistance.

The debate for America’s protein and diet IQ will not begin

with what is placed on a dinner table, or what is offered at

a fast food restaurant. This is where the debate will end.

Where it begins will be in the minds of consumers and medical

professionals everywhere. High quality, accurate, and

scientifically validated information is required to carefully

choose a protein-rich balanced approach. For a growing number of

investigative consumers, that solution centers around products

like Profect.

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References

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Source: “The Benefits of Protein”. WebMD.

http://my.webmd.com/content/article/85/98824.htm

[ii] Source: The Center for Disease Control.

[iii] Source: “Building a Better American Diet: School of Harvard

Gazette Archives Public Health Conference Looks at Science Behind

Diet Recommendations”.

http://www.news.harvard.edu/gazette/2003/09.18/15-foodpyramid.html

[iv] Source: “CDC: Americans Eating More than Ever”. CNN.

http://www.cnn.com/2004/HEALTH/diet.fitness/02/05/more.calories.ap

[v] Source: “Why Is America So Fat?”. CBS News.

http://www.cbsnews.com/stories/2004/07/12/60II/main628877.shtml

Copyright © Protica Research - http://www.protica.com

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About Protica

Founded in 2001, Protica, Inc. is a nutritional research firm

with offices in Lafayette Hill and Conshohocken, Pennsylvania.

Protica manufactures capsulized foods, including Profect, a

compact, hypoallergenic, ready-to-drink protein beverage

containing zero carbohydrates and zero fat. Information on

Protica is available at http://www.protica.com

You can also learn about Profect at http://www.profect.com

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