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Free-Reprint Article Written by: Protica Research

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Article Title:

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Capsulized Food - The Next Step in Food Evolution

Article Description:

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The challenge is that nutrient-dense foods—such as milk, eggs,

fish, and chicken—are not always within arms reach. Snacks, junk

food and fast food generally are. It often takes too much effort

for a busy person to procure the necessary vitamins and protein,

and so we end up going without.

Additional Article Information:

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1154 Words; formatted to 65 Characters per Line

Distribution Date and Time: Wed Apr 20 22:19:36 EDT 2005

Written By: Protica Research

Copyright: 2005

Contact Email: mailto:protica.research@...

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Capsulized Food - The Next Step in Food Evolution

Copyright © 2005 Protica Research

http://www.protica.com/

Anyone who has spent a day fasting from food, or who has even

skipped a meal, knows just how much time we save when we are

not provisioning and consuming meals. Of course, efficiency is

not our only concern when it comes to eating. If we were to

articulate our fundamental requirements for food, we would

probably come up with the following: (1) it should give us

the nutrition our bodies need (2) it should support our body

transformation goals (e.g. lose fat or gain muscle) (3) it

should taste good (4) it should be convenient. Foods that meet

two or three of these requirements quickly become a mainstay

in most diets.

A new development in nutrition research called ‘capsulized food’

aims to exceed these requirements. Pennsylvania-based Protica

Research is the first of what will likely be many companies

dabbling in this new food frontier. Among other development

initiatives on their roster, Protica Research engineers liquid

foods that are ultra-compact, nutrient-dense, and above all

else, very palatable. Their first product, Profect®, delivers

25 grams of protein and the complete spectrum of water-soluble

vitamins in less than three fluid ounces. This on-the-go

nutrition has some consumers re-thinking their traditional

eating habits. An examination of the four fundamental

requirements for food will help explain why.

NUTRIENT DENSITY

Nutrition. It is our first priority when it comes to eating.

While it is not always on the front of our minds when we reach

for food, it is the reason we eat. There are many nutrient-rich

and nutrient-poor foods available to us, and we must always

consume our fair share of nutrient-rich foods for the sake of

our health, well-being and energy level.

The challenge is that nutrient-dense foods—such as milk, eggs,

fish, and chicken—are not always within arms reach. Snacks, junk

food and fast food generally are. It often takes too much effort

for a busy person to procure the necessary vitamins and protein,

and so we end up going without. This can hurt us in the long run

as our immune system and energy levels suffer. Studies have

shown that many of the so-called ‘junk food junkies’ and ‘fast

food addicts’ would prefer eating nutritionally sound foods if

they were within arm’s reach.

SUPPORTING BODY TRANSFORMATION GOALS

For many of us, we keep a careful eye on the foods we eat.

Either we are trying to lose fat, gain muscle, or maintain what

we have. Whether we are browsing the supermarket aisles or a

restaurant menu, we find ourselves looking for foods that are

consistent with these goals.

For some, low-carbohydrate foods are at the top of the shopping

list. These consumers have become more aware of the health risks

and weight gain associated with eating carbohydrate-rich foods.

For others, low-fat foods are the order of the day. Still others

seek a balance of proteins, carbohydrates and fats.

The common denominator in all of these diets is protein, along

with the supporting micronutrients, such as vitamins and

minerals.

While it is possible to get vitamins and protein without fat or

carbohydrates when you are cooking at home, it is a much taller

order to do that in a compact transportable meal. Manufacturers

like EAS and Protica Research offer high protein beverages to

support any transformation goals. Protica’s Profect provides

a full 25 grams of protein and the complete spectrum of

water-soluble vitamins. The important point for the diet

conscious, however, is that all of these nutrients come without

the cost of fat and carbohydrates. This allows your body to

maintain health and energy without weighing you down with

unnecessary carbohydrates or fat.

TASTE

For most of us, the taste of a product determines whether we

make it part of our dietary regimen. No amount of nutrition can

make up for a poor taste. Food manufacturers have learned this

lesson well in recent years, as many nutritious products have

been pulled from supermarket shelves due to lackluster taste.

As consumer expectations have continued to rise, a plethora

great-tasting and nutritious food products have entered the

market. Capitalizing on this fact, Protica Research developed a

line of flavors for its capsulized protein beverage that target

age groups from adolescents to seniors. Double-blind taste

tests have shown that the flavor profile of Profect is

indistinguishable from non-carbonated fruit drinks on the

market.

CONVENIENCE

Every once in a while, maybe even every evening, we want to sit

down to a well-set table and share a meal with family or friends.

Capsulized food is not about taking this important ritual out of

our lives, and it is not about replacing fresh foods. The reality

of living in the 21st century is that most people spend their day

working, and this means the kitchen or garden is inaccessible.

This is true for stay-at-home moms as well as business executives

putting in long days at the office.

This on-the-go lifestyle is not compatible with eating nutritious

meals. The difficulty of finding time for a proper meal has led

many people to become dependent upon compact snack or junk foods

that they can keep in their purse or briefcase. These compact

foods have become a mainstay of the American diet because they

are portable and can be consumed quickly. However we often find

that the portability, and thus the convenience, of these foods

is lacking. The traditional convenience foods that we can find

in grocery and convenience stores are not generally packaged

with rough transportation in mind. The packaging of many food

and beverage products accidentally break open after they have

spent time in a bag or purse.

Another common complaint surfaces once the packaging is opened.

Many convenience foods—meal replacement bars, for example—are

sticky or crumbly. You can also find yourself reaching for water

to wash them down. Problem is, convenience should mean ‘napkins

and water not required’.

While portability and quick consumption are two things that we

have come to look for in a convenient food, these traits are

often illusive.

Protica Research offers two innovations when it comes to

convenience. First, their Profect protein beverage is a

liquid—and weighs less than three fluid ounces—which means that

you can quickly and easily consume it even while on the run.

Second, Profect takes portability to a new level by packaging

it in a patent-pending, virtually unbreakable container. This

means that it can be taken absolutely anywhere, and you will

not have to worry about your meal ending up all over your purse

or briefcase.

HOW TO MEET OUR MODERN NUTRITION NEEDS

The advent of health-consciousness has come at a time when our

lifestyles are increasingly hectic. This means that people are

looking for a healthy, nutritious, and portable food that is

quick to consume. In order to meet this demand, the food industry

must adapt and respond. Companies like Protica Research are

developing capsulized foods that will deliver on-the-go nutrition

that is more portable, more convenient and more palatable than

its predecessors.

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About Protica

Founded in 2001, Protica, Inc. is a nutritional research firm

with offices in Lafayette Hill and Conshohocken, Pennsylvania.

Protica manufactures capsulized foods, including Profect, a

compact, hypoallergenic, ready-to-drink protein beverage

containing zero carbohydrates and zero fat. Information

on Protica is available at http://www.protica.com

You can also learn about Profect at http://www.profect.com

Copyright © Protica Research - http://www.protica.com

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