I doubt I will be bothering to comment.......

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http://thyroid.about.com/b/2012/01/09/thyroid-awareness-month-2012-aace.htm

Endocrinologists'

Thyroid Awareness Month Campaign Focuses on Increasing Number of People

Diagnosed with Thyroid Dysfunction

The American Association of Clinical Endocrinologists has,

with the financial support of Synthroid manufacturer Abbott Labs, launched

their 2012 effort to commemorate January's Thyroid Awareness Month with a new

media campaign, and the rollout of a new paisley ribbon as the " icon for

thyroid awareness. "

Their objectives include reaching 500 million people, via

media outreach and web presence at their AACE awareness website and increasing understanding of

thyroid dysfunction, as well as increasing the number of people diagnosed with

thyroid dysfunction.

Their campaign includes several web video PSAs, including

one that features Edmund the giraffe. In it, Edmund says he's an expert on

necks, and then presents a few key facts about thyroid disease, using animal

imagery. You can view the AACE Edmund the Giraffe Thyroid Awareness Month 2012 video

online at Youtube.

What do you think of the AACE's 2012 effort? Do you feel

that Edmund the giraffe is an effective PSA? What about AACE's other web PSAS? Share your

thoughts in the comments?