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The Future For Loose Leaf Tea And Tea Rooms

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Free-Reprint Article Written by: Marcus Stout

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Article Title:

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The Future For Loose Leaf Tea And Tea Rooms

Article Description:

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The new American tea culture places high value on stress

reduction, product purity and exotic teaware and other brewing

accessories.

Additional Article Information:

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360 Words; formatted to 65 Characters per Line

Distribution Date and Time: 2007-03-21 16:48:00

Written By: Marcus Stout

Copyright: 2007

Contact Email: mailto:Marcus.Stout@...

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The Future For Loose Leaf Tea And Tea Rooms

Copyright © 2007 Marcus Stout

Golden Moon Tea

http://www.GoldenMoonTea.com

The new American tea culture places high value on stress

reduction (perhaps partially attributable to the relaxing

properties of L-Theanine-a natural amino compound occurring in

tea), product purity and exotic teaware and other brewing

accessories (the after-market for tea accoutrements is

substantial compared to espresso-based drinks).

Until the boom in Ready To Drink teas (circa 1990-95) made tea

drinking simultaneously easy , fashionable with colorful and

appealing packaging, and healthy (a no/low calorie,

antioxidant-rich alternative to carbonated beverages), tea sales

in America were sleepy at best. Annual retail sales had not

reached $1 billion prior to 1990 and tea producers were simply

uninspired.

Snapple, Arizona Iced Tea and a handful of other specialty RTD

teas catapulted the entire loose leaf tea category into

double-digit growth while whetting appetites on Wall Street.

Increasing interest from America's 76 million baby boomers just

beginning to embrace tea as a health-promoting product for the

entire family is laying a solid base for loose leaf tea.

This exceptionally health-conscious demographic is starting to

explore loose leaf tea culture through brewed tea beverages,

tea-based skincare products and neighborhood cafés offering

exotic teas.

The consumer product dollars available for loose leaf tea

purchases within the U.S. over the next decade will be

significant.

This stellar consumer interest in tea is being driven by

scientific findings linking tea consumption and improved health

and a seemingly endless wave of favorable media coverage. Novel

blended flavors and convenient packaging may be securing American

consumers attracted to loose leaf tea, but news of the health

promoting benefits afforded by regular tea consumption is the

number one market driver.

Researchers have released survey data indicating heavy frequency

consumers of herbal and hot teas spend more on healthy and

natural products than the general population or coffee drinkers.

This is yet another indication of the emerging demographic

pursuing loose leaf tea within the nation's hottest spot for

loose leaf tea sales-natural foods retail outlets.

Finally. As the demand for loose lea tea grows, customers will

also demand pleasant and wholesome surroundings to better enjoy

the tea experience.

The tea room business, as a result, has a very strong growth path

and a bright future.

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Marcus Stout is President of the Golden Moon

Tea Company. For more information about tea,

(http://www.goldenmoontea.com/greentea)

green tea (http://www.goldenmoontea.com/blacktea)

and black tea go to http://www.goldenmoontea.com

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