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Article Title:

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Baby Boomers Go Bionic

Article Description:

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The February survey of 148 doctors involved in the medical

devices market focused on current and future demand trends for

cardiac implants, joint replacements and other types of medical

products that repair and correct the body.

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Distribution Date and Time: 2008-05-08 12:00:00

Written By: Carton

Copyright: 2008

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Baby Boomers Go Bionic

Copyright © 2008 Carton

Change Wave

http://blog.changewave.com

Those of us old enough to remember the 1970s TV show “The Six

Million Dollar Man,” recall it was about a guy who was “rebuilt”

in a high-tech medical procedure after being seriously wounded in

an airplane crash.

The show’s main character had his right arm, left eye and legs

replaced by “bionic” body parts that advanced his speed, vision

and strength far beyond that of mortal humans.

At the time it was nearly all fiction, but today joint

replacements, cardiac implants, and other “bionic” limbs and

devices are readily available. And based on a recent ChangeWave

survey they’re becoming increasingly popular - especially with

baby boomers.

The February survey of 148 doctors involved in the medical

devices market focused on current and future demand trends for

cardiac implants, joint replacements and other types of medical

products that repair and correct the body.

“Bionic” Boomers

Today, when a limb or organ no longer functions properly, one

increasingly popular option is to replace it with a “bionic”

device - i.e., a mechanism that uses electronic or mechanical

components to enhance or replace damaged body parts.

We asked our panel of doctors which types of devices will

experience the largest growth in demand over the next 12 months.

Little wonder, with the aging of the baby boomers, that

one-in-two (50%) believe that it’s Joint Repair/ Replacement

devices.

“I’m old enough to remember the 1970s TV show The Six Million

Dollar Man,” said Tobin , founder of ChangeWave and editor

of ChangeWave Investing. “And while we aren’t quite there yet in

terms of bionic technology, the fact that many aging baby boomers

are looking for knee and hip replacements translates into big

gains not only for the technology in general, but also for the

companies specializing in this sector.”

Which companies are expected to benefit most from this growth in

demand for bionics? Joint Replacement manufacturers Stryker (SYK)

(27%) and Zimmer (ZMH) (20%) were two of the top firms mentioned,

along with cardiac device maker Medtronic (MDT) (27%).

“Medtronic recently purchased multiple patents and technology

from Biophan Technologies with regards to MRI-safe pacemaker and

pacemaker leads,” according to respondent WPW6938. “Aging baby

boomers that require pacemakers and defibrillating implants will

benefit from devices that also allow for MRI scanning to be

done.”

Manufacturers Stryker and Zimmer offer a variety of custom

products and solutions that help to simplify joint replacement

surgeries. They are well positioned to capitalize on the growing

momentum for bionic devices. As respondent MAG02539 points out,

" Joint replacement solutions are becoming more specific for the

patients' particular problem, requiring less complicated

surgeries. "

New Medical Breakthroughs

Which types of devices are most likely to experience new

technology breakthroughs over the next 12-24 months?

Joint Repair/Replacement Devices (31%), along with Prosthetic

Limbs (30%) head up the list of devices most likely to experience

technology breakthroughs going forward.

Dental Implants (25%), Vision Correction Devices (23%) and Back/

Spine Repair and Replacement solutions (21%) also received

significant mention.

In a highly positive finding for the growth of bionic devices,

31% of doctors think insurance companies and other payors will be

More Willing to reimburse healthcare providers for these devices

over the next 12 months. Only 18% think they will be Less

Willing.

So, is the baby boomer generation set to go “bionic”?

Yes, according to the ChangeWave survey results. And not only

won’t it cost six million dollars, but insurance companies appear

increasingly willing to pick up the tab.

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For the latest ChangeWave news on technology and medical trends

and companies, visit: http://blog.changewave.com

The ChangeWave research network is composed of 15,000 highly

qualified business and technology professionals. Members are

surveyed on a range of topics, and the findings are converted

into quantitative and qualitative reports.

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