PSI India’s Condom Marketing Surpasses One Billion

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Population Services International (PSI) has reached a milestone in its social

marketing program in India - the cumulative sales of 1 billion condoms, an

accomplishment only two other PSI programs have achieved. With over 200

different brands of condoms jockeying for position, selling condoms in a market

as saturated as India's is no small task.

PSI/India's Masti condom, its lowest priced condom brand, was launched in 1988

in one state in India, but today is available in 22 states and is India's most

popular condom sold through social marketing.

PSI/India also markets Deluxe Nirodh and Kama Sutra condoms, oral and injectable

contraceptives, voluntary counseling and HIV testing, clean delivery kits,

iron/folic acid tablets, multivitamins, oral rehydration salts and safe water

solution.

For more information on PSI/India's program visit

http://www.psi.org/news/0903a.html

PSI DC

E-mail: <patemp@...>