fragrance marketing to babies

[Guest guest]

From today's Globe & Mail:

" Vanilla scented diapers? Teddy Bears that smell

good enough to eat? Baby clothes infused with

fragrance? Excpet to see, er smell, them soon at

your favourite retailer " writes Barbara Meltz in

the Boston Globe. " The corporate world is always

looking for the next big market, and right now babies

are it. With recent market research concluding that

young children are up to 350% more responsive to the

five senses than adults, and especially to smell,

marketers are hoping to capture future consumers by

putting signature smells in ordinary baby products

that will later evoke positive memories. "

The Globe and Mail - " The most authoritiative news in Canada "