Georgia-Pacific Stops Mold in Its Tracks With New Consumer

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Georgia-Pacific Stops Mold in Its Tracks With New Consumer

Advertising Campaign

http://www.azobuild.com/news.asp?newsID=1228

G-P Gypsum Corporation, a wholly-owned subsidiary of Georgia-Pacific

Corporation, is announcing the launch of a new consumer-

oriented " Stop Feeding Mold™ " advertising campaign for the company's

DensArmor® Plus Interior Wallboard product line.

The effort is a major consumer educational outreach campaign

designed to help promote sales of DensArmor® Plus Interior Wallboard

through homebuilders, distributors and home center stores. The

campaign educates consumers about Georgia-Pacific's innovative

interior wallboard that can reduce the risk of mold growth in

residential construction. DensArmor® Plus Interior Wallboard

specifically targets one of mold's food sources - the paper found on

most interior wallboard products.

The " Stop Feeding Mold " campaign spotlights how DensArmor Plus is

the only interior wallboard available in North Americafeaturing mold

and moisture resistant glass mat facings that replace the paper

facings used in the manufacture of traditional drywall (wallboard).

" As builders are aware, the consumer marketplace has changed

dramatically over the last few years, " said Beyer, director of

marketing for Georgia-Pacific Building Products. " Consumers are

suddenly very interested not only in the design elements of their

home, but also in the products used to build them. The " Stop Feeding

Mold " campaign will help educate homeowners about making improved

choices regarding building products and ensuring that quality is

built into their homes - all while promoting DensArmor Plus Interior

Wallboard sales for homebuilders, distributors and home center

stores. "

Advertisements for the DensArmor Plus Interior Wallboard campaign

will appear in select markets during the summer and fall months. The

integrated marketing campaign will feature Emedia, television, print

and radio spots. Traditionally, Georgia Pacific has marketed its

building products almost exclusively to the building products

industry. The " Stop Feeding Mold " consumer advertising for DenArmor

Plus Interior Wallboard provides a new mechanism for helping pull

through sales of Georgia-Pacific products for the building and

construction industries.

General information about G-P Gypsum's revolutionary mold resistant

DensArmor Plus Interior Wallboard can be obtained by calling 1 800

Build GP or by visiting a dedicated Web site for the product at

www.stopfeedingmold.com. Technical information on DensArmor Plus

Interior Wallboard is available by calling 1 800 225 6119.

Information about all of Georgia-Pacific's building products can be

accessed at the Georgia-Pacific website: www.gp.com/build. DensArmor

Plus Interior Wallboard is the latest innovative addition to the

DensArmor product line and it will be commercially available to

consumers nationwide this summer at many home centers and building

material supply distributors throughout North America.

Posted July 25th 2005