Guest guest Posted September 18, 2005 Report Share Posted September 18, 2005 Hi You are 100% correct on your evaluation of the situation. What is Berkley Labs? This goes even deeper than just misleading the public through advertising. Clorox Corp is funding many of the studies done primarily by ALLERGISTS around the country that are attributing the illnesses to allergic reactions and saying it's really no big deal. These allergists, then are also many times experts for the defense in litigation. These studies and these ads are cleverly worded to tell the truth verbatum. But they are intentionally downplaying that there are many who are experiencing serious illness after exposure to an abnormal amount of indoor mold. I call it " bleaching the truth " . The reality is that all houses do have mold. If someone has a small amount of mold in their shower, then it is almost with certainty, no health threat. But if someone has the amount of mold exposure we have all been exposed to, then serious illness has a very good chance of following. What they don't realize is that more and more people now know someone who has been made seriously ill from excessive mold exposure. By trying to promote this is just all allergy, is causing people to distrust the government and the medical profession. So people, who actually do not have anything to worry about, are panicing because the message they are getting from our government is not what they are seeing in real life. Also, by downplaying this and attempting to stifle the reality of legitimate serious mold induced illnesses, they are causing ignorance within the medical community. This is making it more difficult for those who are truly ill with more than allergy to find viable medical treatment. Which allows them to get sicker, which allows more to see them get sicker, which sets off an unnecessary panic of those who see what mold has done to their friends and family, but the good doctors are saying they are " not convinced " . They talk about mold hysteria. Well, duh! They are causing it by dissiminating misinformation over the matter. The sad thing is, this issue should really be no big deal. If people are sick from mold and they recognize it and get treatment early on, they get better faster. There friends would not be witnessing serious illness from mold and there would be no panic over the matter. There was an article written by Lee that brings to light the intentional mixed messages they are sending: Clorox Medical Researcher Discredits Clorox Toxic Mold Advertising PRWEB) - (PRWEB) August 3, 2005 -- A medical researcher from Denver, Colorado-based National Jewish Hospital has issued statements that directly contradict health claims made by cleaning-products giant Clorox Corporation. National Jewish Hospital promotes itself as the " Global Leader in Immunological Research. " Clorox Corp., with $4.1 billion in revenues, is the manufacturer of Clorox bleach and numerous other brands. Recently, Clorox has been promoting its flagship bathroom cleaning product -- Tilex Mold and Mildew -- with a series of heavily rotated humorous television ads that feature a homeowner screaming and running out of the house with the tagline: " All homes have mold. " In contrast to the tone of this, on the Tilex website there is reference to the potential health dangers of exposure to certain types of mold, including symptoms of lung tissue damage and memory loss. However, in a December 9, 2004 statement made in a Jefferson County, CO District Court deposition for a case concerning toxic mold damages claimed by a Denver woman (Lake vs. Village Homes, Case No. 03CV4227, Divison 10), National Jewish researcher Dr. Karin Pacheco appeared to discredit the Tilex claims. Dr. Pacheco's qualifications as an expert witness relate to her ongoing medical study of the allergic potential of mold. While under oath, Dr. Pacheco made reference to established links of mold to diseases like asthma, but added that " she wasn't convinced that mold exposure can cause wider, long-term illnesses. " Pacheco's statements are noteworthy, as sources have discovered that funding for at least part of her work comes directly from grants from the Clorox Corporation itself. In the spring of 2004, National Jewish conducted a Clorox- sponsored research study on the allergic effects of mold that had been killed by bleach. The study was conducted by Dr. Pacheco and Lee Newman, MD. Extracts of the mold Aspergillis Fumigatus, a notorious fungi that has been implicated in cases of lung tissue damage and memory loss among other symptoms, was administered to human subjects via skin pricks. Watchdog groups are calling the discrepancy on the public messaging into question. Lee , Director of the Fungal Disease Resource Center, Inc, a Denver, Colorado- based nonprofit supporting victims of toxic mold, had this to say. " While we didn't find the commercial to be too funny, we support the warning that the Clorox Corporation is issuing to the public here. There is now an overwhelming amount of scientific data that supports a link of mold exposures to serious illness, " commented. " That there is such conflicting information coming out of a well- respected organization like National Jewish is alarming. " Added , " We are calling for a formal clarification of the position of National Jewish Hospital on whether they support the advertising of one of their corporate grantors - - Clorox corporation -- or not. " Readers can find more information on the subject provided by the Fungal Disease Resource Center on the web at: _http://www.fdrcinc.org_ (http://www.fdrcinc.org) -- Lee // Fungal Disease Resource Center MEDIA CONTACTS: Lee / Fungal Disease Resource Center, Inc (719) 429 4787 References: _http://www.tilex.com/images/tilex_moldmildew_brochure2.jpg_ (http://www.tilex.com/images/tilex_moldmildew_brochure2.jpg) FUNGAL DISEASE RESOURCE CENTER Lee 719 429 4787 Quote Link to comment Share on other sites More sharing options...
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