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http://www.samsung.com/he/presscenter/pressrelease/pressrelease_20050

329_0000109066.asp

Samsung Silver Nano Health System ™ Gives Free Play to Its `Silver'

Magic

Creating a New Era of Germ-Free Home with Silver Nano Home

Electronic Appliances

According to a legend, Nano was not only a domestic helper but was a

guardian angel with a magical power to thoroughly clean up a home in

the twinkling of an eye. Samsung Electronics today announced the

launch of a series of home electronic appliances which are imbued

with its unique innovation of the Silver Nano Health System ™,

releasing the `silver' magic of this advanced technology. With the

Silver Nano Technology, a healthy and germ-free home can be realized

at great ease.

Samsung Electronics has invested US$10 million in the development of

the Silver Nano Health System ™. Since ancient times, silver has

been used to prevent and treat diseases and infections. As a result

of years of research experiment, Samsung Electronics has

successfully electrolyzed pure silver into nano-sized silver ions (a

particle 75,000 times smaller than the width of a human hair) to

safely and effectively kill disease-causing germs, molds, and up to

650 types of bacteria, and prevents them from growing in places.

Samsung Electronics Dr. H.S. Yang says: " Silver Nano ions can easily

penetrate `non-membrane cell' of bacteria or viruses and suppress

their respiration which in turn inhibit cell growth. On the other

hand, Silver Nano is absolutely harmless to the human body. Samsung

Silver Nano home electronic appliances including washing machine,

refrigerator, air-conditioner, air-purifier and vacuum cleaner are

all equipped with comprehensive features that kill bacteria, molds

and even harmful influenza viruses during the filtering process.

Through the Silver Nano Health System ™, Samsung creates a zone of

protection for consumers' health and well-being. "

Mr. B.W. Kim, Managing Director of Samsung Electronics H.K. Co.

Ltd., explains, " Recent technological advancements have increased

consumer awareness for a healthy and comfortable lifestyle, their

demand for quality home electronic appliances is also on the rise.

Apart from its user-friendly and durable performance, the products

need to be incorporated with the latest technology and are designed

for the betterment of the consumers' livelihood. Samsung Electronics

is an international brand in home electronic appliances and is

committed to product research and development, providing more room

for consumers to enjoy special moments with their family members.

Samsung today introduced the Silver Nano Technology and the latest

home electronic appliances with the help of a drama to shed light on

the superior innovative tradition of Samsung. "

Samsung home electronic appliances fully utilize the benefits of the

Silver Nano Technology and are equipped with a wide range of magical

features: Samsung WM1245A Washing Machine releases over 400 billion

silver ions which penetrate deep into fabrics of any kind and create

a coat of sterilizing protection for a maximum of 99.99%

disinfection and an added antibacterial effect of up to 30 days

after washing. Samsung RS21KGRS refrigerator has applied a Silver

Nano coating to its inner walls in which silver ions inhibit the

growth of bacteria and fungi, keeping food fresh and clean for a

prolonged period of time and deodorizing the refrigerator. Equipped

with the Silver Nano Technology, the filters of air conditioners,

air purifiers and vacuum cleaners kill bacteria and deodorize the

air, leaving the consumers with pure and cool air. With these

magical features provided by Samsung Silver Nano home electronic

appliances, consumers' home can become a `silver' fairyland with

utmost enjoyment.

All of Samsung home electronic appliances where the Silver Nano

Health System ™ is applied have gone through a series of strict

testing which guarantee their quality, safety level and durability.

What is more, the products are in sleek and sharp design,

recognizing as the perfect model in the new era.

Mr. B.W. Kim adds, " We are proud of our unique innovation of the

Silver Nano Health System ™ which opens a brand new chapter in the

history of home electronic appliances. Samsung Electronics will

continue to move forward and incorporate the latest technology in

the home electronic appliances, providing consumers with an ideal

home. "

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