UK: Merck Sponsors Cinema Ads For HPV Vaccine Gardasil

[Guest guest]

for dangers of HPV vax see

http://www.wellwithin1.com/hpv.htm

Sheri

http://www.medicalnewstoday.com/articles/110261.php

UK: Merck Sponsors Cinema Ads For HPV Vaccine Gardasil

Merck recently launched a cinema advertising

campaign for its human papillomavirus vaccine

<http://www.medilexicon.com/drugs/gardasil.php>Gardasil

during the opening of the film " Sex and the

City, " the

<http://www.nj.com/business/ledger/index.ssf?/base/business-1/1212640767300380.x\

ml & coll=1>Newark

Star-Ledger reports. The campaign features a

60-second ad similar to the company's " I Chose " television commercial.

According to Merck, market research found that

76% of women between the ages 19 and 26 described

ads they saw before a movie as entertaining. The

group also said it pays more attention to ads on

a movie screen than on television. According to

the Star-Ledger, the group is a " prime slice " of

the market for the vaccine. The company would not

disclose how much it is spending on the campaign,

but Merck spokesperson Kelley Dougherty said it

is about the same amount the company spends on

advertising on prime-time television.

Gardasil has been approved for use in girls and

women ages nine to 26 (Todd, Newark Star-Ledger,

6/5). The vaccine in clinical trials has been

shown to prevent infection with HPV strains 16

and 18, which together cause about 70% of

cervical cancer cases, and to prevent infection

with HPV strains 6 and 11, which cause about 90%

of genital warts cases

(<http://www.medicalnewstoday.com/articles/News2?news_iv_ctrl=-1 & abbr=daily2_ & pa\

ge=NewsArticle & id=10812>Daily

Women's Health Policy Report, 3/21).

Reprinted with kind permission from

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--------------------------------------------------------

Sheri Nakken, former R.N., MA, Hahnemannian Homeopath

Vaccination Information & Choice Network, Nevada City CA & Wales UK

Vaccines - http://www.wellwithin1.com/vaccine.htm

Vaccine Dangers & Homeopathy Online/email courses