JJUMP Fitness for Children

[Guest guest]

JJUMP, the First Ever Fitness System for Children, Released Today

LOS ANGELES--(BUSINESS WIRE)--March 18, 2004

" The JJUMP Fitness System for Happier, Healthier Children " Provides

Parents with a Simple, Fun Solution to the Current Issue of Sedentary,

Out-of-Shape and Overweight Kids

The first and only integrated fitness system for children, " The JJUMP

Fitness System for Happier, Healthier Children " was launched today by

JGP Productions, Inc., a Los Angeles-based health and fitness company.

" The JJUMP Fitness System for Happier, Healthier Children " is an

exercise and movement video/DVD-based program geared toward getting

children up and moving, improving their flexibility, strength and

cardiovascular health in an interactive, entertaining and fun musical

format.

JJUMP is being brought to the market just as the issue of unfit children

and obesity is making headlines across America.

-- Currently, over 9 million American children are considered

overweight, unfit or obese.

-- A study released last week by the federal Centers for Disease Control

and Prevention reported that a poor diet and physical inactivity caused

400,000 deaths in 2000, a 33 percent jump over 1990.

-- If the current trends persist, more Americans will be dying of

obesity than from smoking, which would make being fat and unfit the

nation's No. 1 cause of preventable death.

" Parents are facing an uphill battle trying to keep their kids fit and

healthy, " says Greenfield, CEO of JGP Productions, Inc. " In an

era where kids are sitting in front of the television for hours every

day, JJUMP provides an interactive solution to the inevitable television

babysitter. "

Based on original music by son, founder of the non-profit

organization America Sings (which opens the Macy's Thanksgiving Day

parade every year/ www.americasings.org) and a winner of the Thousand

Points of Light Award from President Bush, JJUMP gives structure and

meaning to children's fitness and activity through music and movement,

all in the comfort and safety of their own homes.

A fully contained fitness system for kids 3+, JJUMP includes:

-- Three (3) videos or DVDs, each focusing on different health concerns

-- Strength

-- Flexibility

-- Cardio

-- Wipe off wall chart (with magnets) for tracking success

-- Clings for the wall chart, representing fruits, vegetables, fun

exercise and JJUMPing

-- Parent guide, with tips for healthy eating and exercising

-- Activity book with lyrics to the songs and fun games

-- Audio CD of JJUMP songs

JJUMP has already received positive reviews from fitness experts,

doctors and journalists.

" Like some kind of aerobic Mister , son compels couch

tater-tots to bounce around, dance and have a good time, " writes

Keer of familymanonline.com. " This three-video system combines

high-energy entertainment with solid fitness instruction to turn leisure

time to a calorie-burning experience. "

More information on JJUMP can be found at www.jjumptothemusic.com.