TEALOGY

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Introducing TEAOLOGY; First Instant Pocket Designed Green Tea Beverage

Made from Standardized Green Tea Extracts; Provides up to 15 Times the

Antioxidants Found in Ordinary Cup of Tea

ALISO VIEJO, Calif.--(BUSINESS WIRE)--April 7, 2004--Today's health

conscious consumers have discovered what has been known for centuries --

there are few beverages that can deliver the health benefits of green

tea. What they have not been able to find, however, is a way to tap into

the benefits of green tea on-the-go and adapt it into their contemporary

lifestyles. That is, until now.

TEAOLOGY®, a modern methodology in tea, is the first instant

pocket sized green tea beverage used for making iced tea. It is made

from Chinese standardized green tea extracts, a highly concentrated form

of green tea. Now available in travel friendly wallets for convenience,

each serving is individually sealed in a foil sachet -- six per wallet.

TEAOLOGY® can be enjoyed instantly, without steeping or brewing,

simply by pouring into cold water. Not only can TEAOLOGY® be prepared

anytime, anywhere, it delivers up to 15 times the antioxidants found in

a regular cup of tea!

Introducing TEAOLOGY®

Available in four delicious flavors, TEAOLOGY® is naturally

decaffeinated, low in calories and rich in antioxidants:

-- Hawthorne Berry Sage Green Tea (649 mg of antioxidants)

-- Lavender Mint Green Tea (437 mg of antioxidants)

-- Osmanthus Flower Green Tea (346 mg of antioxidants)

-- Rosemary Citron Green Tea (512 mg of antioxidants)

According to a study conducted at the University of Kansas, green tea

contains the strongest known form of antioxidants -- EGCG, which has

been shown to help lower cholesterol, initiate thermogenesis (the

burning of calories), reduce the risk of heart attack and help prevent

various forms of cancer, as well as arthritis.

TEAOLOGY® sachets can be easily carried in a briefcase, hand bag, gym

bag or pocket, and dissolved instantly with bottled water or any cold

water, providing a healthy, refreshing beverage that is easily made and

enjoyed on the go.

TEAOLOGY® is available in packs of three (each pack contains six

sachets) for $21. TEAOLOGY® can be purchased online at

www.teaology.com and will be available this spring in the Merz

Apothecary in Marshall Fields' locations at State Street and Lincoln

Avenue in Chicago. In addition, the product is soon to be available at

leading food outlets and health and wellness establishments nationwide.

TEAOLOGY® is a registered trademark of Innovative Beverage Concepts

Inc. of Aliso Viejo.