great job idea! - Snacking Smart Ambassador

[Guest guest]

(thought some of you might be interested in this opportunity! ~ GG)

Hershey Foods Seeks First Ever Snacking Smart Ambassador to Help Advocate

Healthier Snacking

Hershey®'s SmartZone Nutrition Bars Will Award $10K to America's Smartest

Snacker -

Hershey Foods Corporation, the makers of Hershey®'s SmartZone nutrition

bars, is launching a contest to find the smartest snacker in America. The

contest winner will be awarded the honorary title of Snacking Smart Ambassador

-as well as $10,000 in cash and other prizes - and will help Hershey raise

awareness of the importance of healthy snacking and the benefits of a balanced

lifestyle.

The contest is sponsored by Hershey®'s SmartZone bars, which were

developed by Hershey Foods according to the science-based principles of Dr.

Barry Sears' Zone Diet and are the first products to carry the " Dr. Sears Zone

Approved " seal. Hershey®'s SmartZone bars are perfect for healthy

snacking, delivering balanced nutrition as well as the great taste and quality

Americans expect from Hershey Foods.

The Snacking Smart Ambassador contest winner will share his or her tips on

snacking smart in " Dear Smart Snacker, " a one-time column for

www.hersheysmartzone.com. The new Snacking Smart Ambassador also will be awarded

an all-expenses-paid visit to Hershey Foods' headquarters in Hershey, Pa., and

monetary compensation for time spent as the Snacking Smart Ambassador.

" We've set out to find an 'everyday expert' who can share advice on making

nutritious snack choices and on taking a balanced approach to eating, fitness

and living, " said Sylvia Buxton, Director of Snacks, Hershey Foods Corporation.

" The title may be honorary, but we hope that our new Snacking Smart Ambassador

will truly inspire everyone to achieve a healthier lifestyle. "

From January 18 to March 20, 2005, anyone 18 or older can enter the contest by

submitting an entry form for themselves, or they can nominate a friend or

relative for the honorary title of Snacking Smart Ambassador. Forms are

available at www.hersheysmartzone.com. Information and entry forms also are

available from the Hershey®'s SmartZone Snacking Smart Squad, a

promotional tour that will visit towns across America, and from the Hershey®'s

SmartZone booth at health expos in selected cities. Entrants will be asked

to write, in approximately 100 words or less, their favourite snacking advice -

their personal plan for snacking smart and following a healthy, balanced

lifestyle - and explain why they should be awarded the honorary title of

Snacking Smart Ambassador.

Created under the guidelines of the Zone Diet, Hershey®'s SmartZone bars

provide an optimal balance of approximately 40 percent of calories from

carbohydrates, 30 percent from protein, and 30 percent from fat, and are an

excellent source of 14 essential vitamins and minerals. " Hershey®'s

SmartZone bars have a low glycemic load, which means sugar is released

gradually into the bloodstream. By preventing blood sugar spikes, the bars help

snackers feel satisfied longer, making it easier to control the amount of food

they eat, which helps to keep weight in a healthy range.

Hershey®'s SmartZone bars offer a choice of four great flavors: Chocolate,

Peanut Butter & Chocolate, Strawberry, and Lemon. The 1.76 oz. bars, which

retail for approximately $1.39 each, can be found in the nutrition aisle at

supermarkets and mass merchandisers nationwide.

For more information on Hershey®'s SmartZone bars and the Snacking Smart

Ambassador contest, please visit www.hersheysmartzone.com.

About Dr. Barry Sears

Dr. Sears is a widely published scientist and pioneer in the field of medical

research and holds 13 U.S. patents in drug delivery and hormonal control

technology. A former research scientist at the Boston University School of

Medicine and the Massachusetts Institute of Technology, he developed the

original Zone Diet concept after decades of research into heart disease

prevention and cancer treatment. His first book, " The Zone, " published in 1995

by Regan Books, became an international best-seller that revolutionized

nutritional thinking. In the several books that followed, Dr. Sears further

discusses how the Zone lifestyle may prevent premature aging and degenerative

diseases including obesity, diabetes, chronic fatigue, and many others. His

continuing research into long-chain omega-3 fatty acids from fish has become a

pillar of the Zone Diet. For more information on the Zone Diet, please visit

http://www.zonediet.com.

About Hershey Foods Corporation

Hershey Foods Corporation (NYSE: HSY) is a leading snack food company and the

largest North American manufacturer of quality chocolate and non-chocolate

confectionery products. With revenues of over $4 billion and more than 13,000

employees worldwide, Hershey Foods markets such well-known brands as Hershey's,

Reese's, Hershey's Kisses, Kit Kat, Almond Joy, Mounds, York, Jolly Rancher,

Twizzlers, and Ice Breakers as well as innovative new products such as Swoops

and Hershey's S'mores. In addition to its traditional confectionery products,

Hershey Foods offers a range of products specifically developed to address the

nutritional interests of today's health-conscious consumer. These products

include sugar-free Hershey's, Reese's and York candies, as well as Hershey's

SmartZone bars for people seeking balanced nutrition. It also markets Hershey's

cocoa, Hershey's syrup and other branded baking ingredients, toppings and

beverages. Visit us at http://www.hersheynewsroom.com.

Hershey Foods Corporation

http://www.hersheysmartzone.com