Bath & Body Product Business Tips?

[Guest guest]

No, because you are still using natural ingredients. If you are using a

synthetic preservative, which is highly recommended, you can still call your

product 'all natural'. I've read articles that claim that all ingredients are

natural because they all begin as a natural product (not that I agree with this

because I think that mineral oil and other such ingredients should not be called

all natural even though they are a derivative of oil), so it's all in how you

want to present your products. Honesty is the best policy. For instance, my

SpaGanics Body Meringues are all natural, with 88% organic ingredients. I make

sure to specify the percentage. Then my packaging reflects what is in the

product. The other 12% includes the emulsifier (derived from corn), the

preservative, and silicone oils to retain moisture. I believe the packaging or

the claims should be fact based, so if you have an all natural product with 1%

synthetic fragrance and .5% preservative, I would have the packaging say '98.5%

all natural ingredients', then if your customers question, you can explain that

for their safety you use a preservative to prevent the growth of mold and

bacteria, which could be more harmful than the preservative itself and the other

1% is the beautiful fragrance.

It is good to provide an alternative with essential oils for the person who

wants to be true to nature and I think the trend will move toward this direction

in the near future. I love both fragrance oils and essential oils and sometimes

I use a combination of both. I do wish that the industry would stop using the

word 'Aromatherapy' for products that contain any type of synthetic fragrance

oil, I find that misleading. Many of the major companies tend to do this.

Unless you have a huge amount of capital to start, you may need to start as a

neighborhood by neighborhood business. Try sending a free 1/2 ounce sample to

each house (you can save on shipping and get face time by hand delivering)

within a 1 mile radius, then grow from there. Myself, I take 1 day per week

that the shop is closed and do my 'business' stuff. Then my business stuff does

not interfere with having my shop open, which sometimes the two can conflict.

It's a hard industry to break into, but it is fun and enjoyable and much better

than computer programming (which is what I used to do)! Good Luck.

L. Grengs, CMT

www.ilbelladea.com

[sPAM] Bath & Body Product Business Tips?

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> Hi All,

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> I have always had a great love for bath prooducts and have

decided to

> venture into the world of Body products! I plan on start a

business

> creating the very things I have enjoyed purchasing.

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> I have been doing my research and wanted to know from others what

their

> challenges were in starting their bath and body businesses. And

are

> there any tips, books, class recommendations that you would share

with

> a newbie like myself!

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> I plan on sticking with essential oils, but find it a bit limited

for

> customers that may be looking for " fruity " fragrances.

Suggestions?

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> Thanks a bunch!

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