How The Brain Processes Taste/Smell

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http://www.chicagotribune.com/business/chi-0601290254jan29,1,3082179.story?ctrack=1 & cset=true

" Still, Kraft and Philip scientists traded ideas for studying the fine details of how the brain processes tastes and smells. A 1997 planning memo proposed investing in "neuroimaging," or brain scans, and research on sensory neuroreceptors, which are sites on brain cells that process smells and tastes. That synergy group included Spence, now Kraft's research chief, and Dick , Philip USA's senior vice president for research and science. "

TRIBUNE SPECIAL REPORT: A FOLLOW-UP

Where there's smoke, there might be food research, tooDocuments indicate Kraft, Philip shared expertise on how the brain processes tastes, smellsBy Callahan, Manier and Delroy Tribune staff reportersPublished January 29, 2006

America's largest foodmaker and its biggest cigarette company for years have likened themselves to distant siblings, giants that just happened to be owned by the same parent company.In fact, Kraft Foods Inc. and Philip USA have pooled expertise in search of making more-alluring foods and cigarettes since the dawn of their corporate pairing two decades ago, a Tribune examination of tobacco-lawsuit documents has found.Documents show Northfield-based Kraft collaborated on flavor issues with some of the same Philip brain researchers who probed what gives cigarettes their kick. None of those scientists was more controversial than Gullotta, a former top Philip researcher whose brain experiments suggested the company knew more than it claimed about cigarettes' addictive nature.