Re: Countering new college

[Guest guest]

Fodder for the wrath machine…. I

would not give one cent to a campaign that spoke against another profession. We

don’t like it - let us not do it. s. fuchs dc

From:

[mailto: ] On Behalf Of Sears

Sent: Friday, January 18, 2008

3:36 PM

Vern Saboe

Cc: All great chiropractors of

oregon

Subject:

Countering new college

Uncle

Vern, et al.,

Consider: " For those who look for their health

in the world outside of Big Pharma,

a few MDs and DOs can now be found....

Chiropractors have been there from the start. " *

Or:

" If you're sick and tired of relying on Big Pharma,

MDs

or DOs as your health delivery system,

maybe

it's time to learn how to heal your self.

Chiropractic:

All about Self-Healing from the Start. " *

*

Brought to you by all the great chiropractors of Oregon

Maybe a statewide ad campaign could make a couple of points for us, and

dismiss the DOs by defining them as cohorts of MDs and Big Pharma...?

Sears, DC

NW PDX

[Guest guest]

I like it.

Annette

On Friday, January 18, 2008, at 03:36 PM, Sears wrote:

> Uncle Vern, et al.,

>

> Consider:   " For those who look for their health

>      in the world outside of Big Pharma,

>      a few MDs and DOs can now be found....

>      Chiropractors have been there from the start. "  *

>

>

>      

>

> Or:         " If you're sick and tired of relying on Big Pharma,

> MDs or DOs as your health delivery system,

> maybe it's time to learn how to heal your self.

> Chiropractic: All about Self-Healing from the Start. "  *

>       

>      

>

>

>  * Brought to you by all the great chiropractors of Oregon

>

>

>

> Maybe a statewide ad campaign could make a couple of points for us,

> and dismiss the DOs by defining them as cohorts of MDs and Big

> Pharma...?  

>

> Sears, DC

> NW PDX

>

>

>

>

>

[Guest guest]

What I like is proactive, not defensive advertising campaign that

Identifies us as the go -to health providers for natural, drug-free,

sustainable health care and the durable consistent message we have

been giving for over 100 years.

Chiropractic, find the health that is your birthright.

Annette

On Saturday, January 19, 2008, at 01:49 PM, Annette Simard wrote:

> I like it.

>

> Annette

> On Friday, January 18, 2008, at 03:36 PM, Sears wrote:

>

>> Uncle Vern, et al.,

>>

>> Consider:   " For those who look for their health

>>      in the world outside of Big Pharma,

>>      a few MDs and DOs can now be found....

>>      Chiropractors have been there from the start. "  *

>>

>>

>>      

>>

>> Or:         " If you're sick and tired of relying on Big Pharma,

>> MDs or DOs as your health delivery system,

>> maybe it's time to learn how to heal your self.

>> Chiropractic: All about Self-Healing from the Start. "  *

>>       

>>      

>>

>>

>>  * Brought to you by all the great chiropractors of Oregon

>>

>>

>>

>> Maybe a statewide ad campaign could make a couple of points for us,

>> and dismiss the DOs by defining them as cohorts of MDs and Big

>> Pharma...?  

>>

>> Sears, DC

>> NW PDX

>>

>>

>>

>>

>>

[Guest guest]

Agreed, just in the door from Dr. Bob Hovenden's funeral it was very well done and well attended which didn't surprise me any considering the quality guy Bob was.

On the way down to Roseburg I listened to Dr. Chestnut's 2 CDs on evidence based wellness, excellent and as such after listening to his presentation I could not agree with you more Annette.

I plan on going to his four module wellness deal.....

Vern SAboe PS: I was especially impressed with the fact that the Exec. Director of the OBCE Dave McTeague who is not a chiropractic colleague but nonetheless respectfully took the time out of his personal scedule today to drive all the way down to Roseburg to attend Bob's memorial service. I believe Dave lives in the Portland area but I'm not sure. I thought it spoke well as per the character of this man.

Vern Saboe

Re: Countering new college

What I like is proactive, not defensive advertising campaign that Identifies us as the go -to health providers for natural, drug-free, sustainable health care and the durable consistent message we have been giving for over 100 years.Chiropractic, find the health that is your birthright.AnnetteOn Saturday, January 19, 2008, at 01:49 PM, Annette Simard wrote:

I like it.AnnetteOn Friday, January 18, 2008, at 03:36 PM, Sears wrote:

Uncle Vern, et al.,Consider: "For those who look for their health in the world outside of Big Pharma, a few MDs and DOs can now be found.... Chiropractors have been there from the start." * Or: "If you're sick and tired of relying on Big Pharma,MDs or DOs as your health delivery system,maybe it's time to learn how to heal your self.Chiropractic: All about Self-Healing from the Start." * * Brought to you by all the great chiropractors of OregonMaybe a statewide ad campaign could make a couple of points for us, and dismiss the DOs by defining them as cohorts of MDs and Big Pharma...? Sears, DCNW PDX