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>Date: Thu, 10 Apr 2008 00:08:50 -0500

>FoodWaterShelter

>From: " Lester J. Germanio " <lgermanio@...>

>Subject: Consumer Pressure

>

>

>

>http://www.organicconsumers.org/articles/article_1864.cfm

>Consumer Pressure Causing Wal-Mart & Others to

>Request rBGH-Free Milk from their Suppliers

>

>

>

> * 'rbGH free' momentum building in U.S.

> * By Pete Hardin

> * The Milkweed, July 2006

> * <http://www.themilkweed.com/Feature_06_July.pdf>Straight to the Source

>

>More and more U.S. dairy processors are

>responding to consumer concerns by selling

>“rbGH-Free” dairy products. This trend was

>building fast, even before recent reports that

>rbGH–related hormones in milk were causing increased multiple human births.

>

>Increased consumer demand for " rbGH-Free " dairy

>products is driving more dairy processors to

>require their raw milk supplies contain no milk

>from dairy farms using Monsanto's synthetic,

>milk-stimulating cow growth hormone- " Posilac " .

>

>Some raw milk marketers are absorbing higher

>costs to find a home for milk from farms using

> " Posilac " . The tempo of " anti-rbGH " consumer

>sentiment is building fast, particularly on the West Coast and the East Coast.

>

>Historic consumer opposition to injecting U.S.

>dairy cows with milk-boosting, synthetic

>hormones runs very, very deep. Back in the late

>1980s and early 1990s, several years before

>Posilac was commercially sold, multiple consumer

>opinion surveys consistently showed that about

>75-80% percent of consumers thought it was a bad

>idea to inject cows with synthetic hormones to

>boost milk output. Truth be known Â… this issue

>is clearly a case where consumers' gut-level

>skepticism proved far wiser than the assurances

>of government officials, dairy industry

>flunkies, and university professors who asserted

> " human safety " of milk from rbGH-injected cows.

>

>Recent events show demand for " rbGH-Free " dairy

>products is galloping. Over the years, public

>skepticism about potential human dangers from

>hormone- residues in rbGH-derived milk have not

>gone away. Amid the back-and-forth assertions of

> " dangers " (by critics) and " safety " (by

>Monsanto's allies), one fact stands clear:

>consumer demand for " rbGH-Free " milk is growing

>each year. And lately, such demand is galloping.

>

>Wal-Mart pushing " rbGH-Free " milk

>

>The word in the dairy industry is that a major

>push for " rbGH-Free " milk is coming from the

>nation's largest fluid milk retailer: Wal-Mart.

>Wal- Mart is pressuring its primary packaged

>milk supplier-- Dean Foods for " rbGH-Free " fluid

>products. And Dean Foods, in turn, is demanding

> " rbGH-Free " farm milk from its near-exclusive

>supplier, Dairy Farmers of America.

>

>More processors go " rbGH-Free

>

>On June 1, 2006, the Dean Foods' fluid milk

>plant at Florence, New Jersey shifted to a

> " rbGHFree " status. Raw milk marketers supplying

>that plant must have certificates from all their

>dairy producers swearing they don't use

> " Posilac " at all. Indeed, selling raw milk to

>fluid processors in New England, eastern New

>York, New York City, metropolitan New Jersey Â…

>down to the Philadelphia market is increasingly

>difficult. Fluid milk processors in southern New

>England are almost rock-solid in their demands

>for " rbGH-Free " raw milk. Farmland Dairies

>(Wallington, NJ), Hood/Crowley (in New England)

>and Dean Foods (New England and New Jersey) all

>tout " rbGH-Free " milk claims to their consumers.

>

>Late word arrives from Montana that two fluid

>milk processors-Darigold (the local co-op) and

>Meadow Gold (Dean Foods)-have announced they will be " rbGH-Free " .

>

>No prior consumer concerns about rbGH-milk will

>be reduced by recent findings reported in the

>May 2006 issue of The Journal of Reproductive

>Nutrition, where author Dr. Steinman

>reports that a secondary hormone related to

> " Posilac " injections- Insulin-like Growth

>Factor-1 (IGF-1), may be causing up to a

>five-fold increase in births of twins in milk-drinking women in the U.S.

>

>Meatrix 2 video targets factory dairies/rbGH

>

>Public debate about rbGH milk (and added IGF-1)

>in consumer dairy products has spread far beyond

>the ability of mere dairy industry public

>relations to contain. Earlier in 2006, a food

>activist group unveiled a Web site-based

>presentation titled " The Meatrix 2 " -which

>attacks " factory dairies " . That group's first

>presentation- " The Meatrix " - an expose on feedlot

>beef industry practices, was viewed by about 10 million persons.

>

>To see a copy of this video, go to the Web site: www.themeatrix2.com

>

>At that Web site, to find the policy statements

>on rbGH, click on " U.S. " and then " Food " .

>

>The " Meatrix 2 " video contains supplemental

>information that focuses on the Starbucks coffee

>chain. Starbucks is the highly-profitable,

>national upscale coffee chain with thousands of

>outlets. Starbucks is a major purchaser of

>cream-used in those fancy latte coffee drinks.

>If Starbucks were to declare a " rbGHFree " policy

>for cream purchases, that could almost

>single-handedly force cream suppliers to shift

>to " no rbGH " milk/cream procurement policies.

>

>Perhaps recent surging demands by dairy

>processors' for " rbGH-Free " milk supplies is a

>straight-line correlation to increased publicity

>about dangers of hormone- laden, rbGH-derived

>milk products Â… regardless of whether consumers

>concerns are being spawned by cartoons or medical journal articles.

>

>Oregon PSR group pushes anti-rbGH facts Â…

>

>Carefully watching increased, " rbGH-Free "

>consumer dairy trends is Rick North (Durham,

>Oregon). For almost three years, North has

>spearheaded the " Campaign for Safe Food " for the

>Oregon chapter of the Physicians for Social

>Responsibility focusing on food safety. In

>general, the group has dealt with Genetically

>Modified Organism (GMO) food safety issues, but

>with a particular focus on rbGH.

>

>The Web site for that group is: www.oregonpsr.org

>

>North, who previously worked for the American

>Cancer Society, directs an effective, factbased

>campaign promoting " rbGH-Free " dairy products in

>the Pacific Northwest. North's group does not

> " target " processors, but has worked

> " communicating " the growing list of human safety

>concerns about rbGH-derived cows' milk to dairy

>processors in the region. That task hasn't

>always been welcomed by dairy executives.

>

>But North points to several " rbGH-Free "

>declarations by dairy processors in the Pacific

>Northwest as feathers in the cap of the " Campaign for Safe Food " .

>

>* On April 1, 2005, the Tillamook ative

>Creamery Assn. of Oregon declared that its

>prized cheeses would no longer contain milk from

>Posilac injected cows. Tillamook's leadership

>saw sales of the co-op's pre-eminent branded

>cheeses impacted by consumer concerns about

>rbGH. After the Tillamook co-op board of

>directors announced a " rbGH-Free " policy for its

>cheeses, then Posilac's manufacturer - Monsanto

>- tried to disrupt the coop's membership.

>* In the summer 2006, Alpenrose Dairy (Redmond,

>Oregon) became completely " rbGHFree " .

>* In December 2005, Darigold's Seattle,

>Washington's fluid milk supply went " rbGH-Free " .

>Darigold (formerly operating as West Farm) is

>moving step-by-step, according to Rick North. In

>February 2006, Darigold shifted production of

>its yogurt to a " rbGH-Free " plant.

>

>Global hospital wellness group: anti-rbGH

>

>Rick North reports another key organization is

>involved with the " anti-rbGH " effort is an

>international group-Health Care Without Harm.

>That group consists of some 443 organizations in

>52 countries. Health Care Without Harm promotes

>safe practices in hospitals. Originally, the

>organization focused on eliminating mercury from

>hospitals and safe disposal of medical waste. In

>June 2005, Health Care Without Harm came out

>against feeding dairy products processed from

>milk from farms using Posilac. The group's " rbGH-Free " policy states:

>

> " Health Care Without Harm opposes the use of

>recombinant bovine growth hormone (rbGH or

>rbST)-a synthetic hormone given to cows to

>increase milk production, due to the adverse

>impact upon animals and the potential harm to

>humans. We therefore urge health care providers

>to purchase non-rbGH milk from suppliers. "

>

>The Web site for Health Care Without Harm is: www.noharm.org

>

>Key human health issue: higher IGF-1 levels

>

>The discipline that Rick North has followed at

>the Campaign for Safe Food is to present

>fact-based human health/safety concerns, in

>opposing Posilacderived milk. The specific human

>health concern is elevated levels of a powerful, secondary hormone: IGF-1.

>

>The Campaign for Safe Food cites research

>showing elevated levels of blood IGF-1 for

>persons consuming rbGH-derived cows' milk. Back

>when the federal Food and Drug Administration

>originally approved commercial sale of rbGH,

>that agency claimed that the additional IGF-1 in

>milk from rbGH-injected dairy cows would be

>destroyed by digestive acids. Subsequent

>research has shown that presumption is not true:

>the IGF-1 is shepherded through the human

>digestive tract by casein (protein) molecules in

>milk. At that Web site, look particularly for

>the eight-page brochure titled, " Know Your Milk. "

>

>Warning: " rbGH-Free " wave surging

>

>More than a dozen years after Monsanto's biotech

>cow hormone was approved for commercial sale,

>consumer demand for " rbGH-Free " dairy products

>is dramatically rising. FDA's original

>assertions about rbGH human " safety " -especially

>those involving the secondary hormone, IGF-1-

>look increasingly bogus as time and scientific knowledge about IGF-1 grow.

>

>The recent journal article that correlates

>dramatically higher rates of " twins " birthed to

>nonvegan women in the U.S. with elevated levels

>of IGF-1 in dairy products promises to further

>fuel public desires to avoid milk from farms using Posilac.

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