Guest guest Posted August 19, 2010 Report Share Posted August 19, 2010 http://www.archive.org/details/bigbucksbigpharma Newly released by the Media Education Foundation, "Big Bucks, Big Pharma" pulls back the curtain on the multi-billion dollar pharmaceutical industry to expose the insidious ways that illness is used, manipulated, and in some instances created, for capital gain. Focusing on the industry's marketing practices, media scholars and health professionals help viewers understand the ways in which direct-to-consumer (DTC) pharmaceutical advertising glamorizes and normalizes the use of prescription medication, and works in tandem with promotion to doctors. Combined, these industry practices shape how both patients and doctors understand and relate to disease and treatment. Ultimately, Big Bucks, Big Pharma challenges us to ask important questions about the consequences of relying on a for-profit industry for our health and well-being El-Masry Quote Link to comment Share on other sites More sharing options...
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