The Marketing Of Medicine

[Guest guest]

This past weekend, I presented at a conference in N California. One

of the other presentors was Bero, PhD, who is Professor in the

Department of Clinical Pharmacy at the School of Pharmacy and Institute

for Health Policy Studies, School of Medicine, University of California,

San Francisco. She is also the Co-Director of the San Francisco

Cochrane Center, member of the Steering Group of The Cochrane

Collaboration, and editor for the Cochrane Effective Practice and

Organization of Care Group -- an international group of researchers

conducting meta-analyses of the literature on interventions to change

health professional behavior.

This was the first time I met her and saw her present and was really

impressed. She gave 2 presentations on the Marketing of Medicine and

how drug companies and researches influence and bias medical research

and also on how we the consumer can better understand and interpret all

the research that comes out on health/medicine. They were fascinating

presentations and she revealed a side of research we usually do not hear

about on which she regularly publishes. It was more than eye-opening.

I found an earlier version of her presentation on line at YouTube which

you can view here...

http://www.youtube.com/watch?v=KHHC5AYAUVI

http://www.youtube.com/watch?v=6AjwPZuivBY

http://www.youtube.com/watch?v=it5yyn_lIKg

You will never look at research the same again.

Regards,

Jeff