Re: Brisk uptake for Lyrica as ad campaign evolves

[Guest guest]

Lyrica = pregabalin

http://en.wikipedia.org/wiki/Pregabalin

Why an anticonvulsant/antidepressant for fibromyalgia?

Despite the name, which makes it sound like everyone who takes the

drug will burst into spontaneous song, check out the adverse drug

reactions associated with the use of pregabalin (from Wiki and drug

website):

dizziness, drowsiness, visual disturbance (including blurred vision,

diplopia), ataxia, dysarthria, tachycardia, depression, confusion,

agitation, hallucinations, excessive salivation, sweating, flushing,

rash, muscle cramp, myalgia, arthralgia, urinary incontinence,

dysuria, thrombocytopenia, Kidney calculus, neutropenia, first degree

heart block, hypotension, hypertension, pancreatitis, dysphagia,

oliguria, rhabdomyolysis, tremor, lethargy, memory impairment,

euphoria, weight gain, constipation, dry mouth, peripheral edema,

loss or decrease of libido, erectile dysfunction, myoclonus,

hypoaesthesia, hyperaesthesia

>

> This article was sent to you by: penas7ar@...

>

> Message:

>

> (OT) the transition from unbranded to branded re pharmaceuticals in

DTC

> advertising

>

> Brisk uptake for Lyrica as ad campaign evolves

> If unbranded direct-to-consumer ads in support of Pfizer's Lyrica

for

> fibromyalgia moved the needle on prescriptions, branded creative

could

> boost uptake even more.

>

> Read the full article here:

> Brisk uptake for Lyrica as ad campaign evolves

> <http://www.mmm-online.com/Brisk-uptake-for-Lyrica-as-ad-campaign-

evolve

> s/article/100187/>

>

[Guest guest]

Lol, I thought you were posting it as an example of DTC ads and as a

fun dart board!

The restless leg syndrome or " Jimmy leg " campaign followed the same

pattern.

> >

> > This article was sent to you by: penas7ar@

> >

> > Message:

> >

> > (OT) the transition from unbranded to branded re pharmaceuticals

in

> DTC

> > advertising

> >

> > Brisk uptake for Lyrica as ad campaign evolves

> > If unbranded direct-to-consumer ads in support of Pfizer's Lyrica

> for

> > fibromyalgia moved the needle on prescriptions, branded creative

> could

> > boost uptake even more.

> >

> > Read the full article here:

> > Brisk uptake for Lyrica as ad campaign evolves

> > <http://www.mmm-online.com/Brisk-uptake-for-Lyrica-as-ad-campaign-

> evolve

> > s/article/100187/>

> >

>