Brisk uptake for Lyrica as ad campaign evolves

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January 4, 2008 in Health, Medicine and Natural Healing 08

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Posted January 4, 2008

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Posted January 4, 2008

This article was sent to you by: penas7ar@...Message:(OT) the transition from unbranded to branded re pharmaceuticals in DTC advertisingBrisk uptake for Lyrica as ad campaign evolvesIf unbranded direct-to-consumer ads in support of Pfizer's Lyrica for fibromyalgia moved the needle on prescriptions, branded creative could boost uptake even more.Read the full article here:Brisk uptake for Lyrica as ad campaign evolves

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