Guest guest Posted May 12, 2010 Report Share Posted May 12, 2010 Hi all - When I went to the lab today I was asked if I was on the " magic pill " that was on Dr. Oz last night? I was able to turn the question into an opportunity to educate others. You see, at this point, Gleevec isn't working for me, and what I need more than anything is straight information. I think other patients deserve the same. Last night's program was a great example of branding Gleevec as a leading drug in cancer care. As a public relations professional I have to congratulate the Novartis team for a job well done on behalf of their product, and appreciate the fact that Dr. Druker was credited and included. As a CML patient, however, I would have preferred a less dramatic and more factual segment that I could have used to educate others. What I/we got is an entertaining segment that can still be used to educate others by addressing the key points that were left out and why they matter. There is a lot of value in having " America's Doctor " talk about CML and we can seize this opportunity for the good of others if we want. I know that's what I'm doing. Take care everyone, Pat in Phoenix Quote Link to comment Share on other sites More sharing options...
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