Natural Perfumes in Whole Foods

[Guest guest]

I've been reading about how Whole Foods has introduced natural perfumes

in some of its stores. Although I haven't been to the Santa

store where they were initially introduced, I did find a natural

perfume line by Aubrey Organics in the Pasadena store. Unfortunately,

I'm anosmic due to a cold, so I couldn't appreciate the scents

completely, but they did list all of the essences that were used. They

also outlined the notes that were top, middle and base. Some of the

classifications were confusing to me, i.e. bergamot as a base note

(!).

I suppose Whole Foods feels comfortable marketing a new product through

an existing supplier that has built a reputation over the years. It's

surprising that natural perfumes are not featured in WF. I've only

really seen Pacifica (uses synths), and the public is not educated

about the difference. I'll have to go back and re-sniff the Aubry

stuff when I'm better.

Maggie