Rebel day!

[Guest guest]

Hi everyone,

Sometimes a picture is worth 1000 words isn't it? And sometimes pictures trigger

some emotions. Particularly when the pictures also express exactly what the

perfume Art has become: a money-making machine, against Goliath. I do not

need to debate further on it: just look at the two pictures below (URL) and tell

me which one you prefer as Artisan perfumers, as Real Artists who strive to

paint smells.

PICTURE 1

http://www.theperfumemagazine.com/JUNE2012/Celebrating-20-Years-of-Perfume-Histo\

ry-by--Colton.html

PICTURE 2

http://www.theperfumemagazine.com/JUNE2012/ARTISAN-FRAGRANCE-SALON-RAPHAELLA-BAR\

KLEY.html

Now, look at the list below the Colton picture. What do you notice? They

all work as perfumers for the same companies namely Firmenich, IFF, Symrise,

Givaudan and et - exactly 5 companies which through spending 100s of

thousands of dollars succeed in making the world believe that those perfumes are

great perfumes. Since I am in my rebel day, I go even further: the perfumers

look like office clerks or bank executives... I do not see a hint of artistry in

their way of presenting themselves nor of sensibility should I say.

So the question is: why do they advocate they are artists?

The FIFI awards is playing us, the real artists. Indeed by necessity, and

because they recognise that Perfumery Art is actually in growing demand and is

rather bothering them, the Big 5- they pretend to get interested in Artisan's

works but how many Artisan perfumers who are only using 100% pure essential oils

without cheating have been recognised by this pretence of rewards body?

Unfortunately for us, these big 5 are also those who have contributed to the

price of essential oils becoming as expensive as gold. Because they still do

need pure plants to do their tampering and their chemical transformation into

bad (and cheap) synthetics that will allow them to carry on taking all the

gains. A bit like those companies that have jumped on the organics/natural

bandwagon but whose products contain a mere 5% of organic ingredients! How long

will they fool the end consumer is where I believe, we as artisans must carry on

the fight.

Don't believe that I am envious... How can an artist envy someone who will never

feel the pleasure of really painting a smell? Even though my work of art might

never become a worldwide best-seller, I'd rather (like many artists) stick to my

guns and produce purity!

My point is that we, the s, must carry on annoying the Goliaths until the

Art of Perfumery is back into our daily lives... A challenge of course.

Isabelle

www.lesparfumsisabelle.co.uk