BXtreme marketing, was Re: A Man of his word

[Guest guest]

I own the original BW, the X5 and the steel bow. They ALL have

there strong points. There is NO need to bash any of the models and

Sherrill reveals much about himself by his marketing strategy.

Classless.

> > So for whatever it's worth, in my experience at

> > least, Mr. Sherrill is a man of his word and keeps

> > his promises.

>

> It's good to hear about your experience.

>

> However, I think it's simply good business practice

> to keep one's customers properly served. What you

> experienced is nothing but proper service.

>

> On the other hand, the more I dig up into this

> Bully Xtreme, the more I find things verging on

> false advertising. A big chunk of the marketing of

> the BX seems to be composed of bashing the BW

> (unsuccessfully, I would say, unless one is a

> newbie to these gadgets). That you returned your

> unit shows that you still prefer the BW in spite of

> all the maligning it receives in the BX marketing

> pages.

>

> I was attracted to the site because of the claim that

> the unit beats the BW. Yet, try as I might, nowhere do

> I see this. Oh sure there is a table showing the

> differences between the BX and the BW somewhere, but

> it does not show any real advantage of one over the

> other. The difference being only in " extras " that are

> included, such as the guarantee, the price, the

> training materials, etc.

>

> Well, there's the resistance thing, but so what? Only

> a small percentage of buyers will be able to fully

> compress either the BW or BX anyway.

>

> Oh yes, there's the cable/strap difference but this is

> more of personal preference -- I prefer the cable

> myself.

>

> So it's not the BX that beats the BW, but rather, the

> BX package beats the BW package, and this is quite

> different. And it should lead us to doubt all the

> high-praise/BW-bashing testimonials written all over

> the web pages (more false advertising?). (I find that

> of a certain Bob Rosenberg quite amusing. He had an

> X5 which he left alone in the box for a couple of

> decades and he's singing praises for the BW??? Duh!

> All because of the plastic handles of the X5,

> probably. LOL)

>

> Somewhere along the line, we are made to believe that

> the BX was their own idea. Really? Combining the BW2

> and the X5 tube design is far from an original idea.

> Besides, are they really the ones making it? Isn't

> this another product from the production lines in

> India?

>

> Going thru the different pages in the BX site, I see

> blatant contradictions.

> http://www.bullyxtreme.net/articles.htm

>

> Isometric benefits and even researches and history

> are shown in some pages, and then in another, he calls

> it wrong, bashing BW training as wrong and

> " lamebrained " (see the page at

> http://www.bullyxtreme.net/Lamebrain.htm ). This in

> spite of pictures showing exercises that are exact

> replicas of BW exercises in another page.

>

> Celebrity marketing is used, such as citing Bruce Lee

> who used isometrics only as part of his training. (But

> a newbie reader would get to think that isometrics was

> a big part.)

>

> There's even a come on about the latest Bond's

> training program, but Surprise! Surprise! There isn't

> any BX in it. In fact, I could just read the program

> and do it without even purchasing a BX. You can read it

> at http://www.bullyxtreme.net/_Craig.htm

>

> Tito Ortiz of UFC fame is also bannered. Well, another

> surprise: No BX training here, too. It's simply high

> altitude training. http://www.bullyxtreme.net/UFC.htm

>

> After going through all this, I keep wondering: Just

> what is this guy doing???

>

> He's obviously selling a BW clone/variant, yet he keeps

> bashing the BW. Doesn't he know that he's also bashing

> his own product in the process? Like, okay, I'll just

> train like Bond Craig and forget about isometrics.

>

> He may be a man of his word in giving a refund, but

> the way he's marketing the BX makes me wonder what kind

> of man he really is. That he can't market his product

> without putting down another (and wrongly, at that), or

> giving conflicting or irrelevant ideas to confuse the

> issues, says a lot about the rest of his character.

>

> Just me venting my thoughts after being a subscriber to

> this guy's newsletter/sales-pitch for a few weeks.

>

> Note: I'm not saying the BX is bad. I wouldn't know. And

> I suspect it's no different from the BW. What I see as

> bad is the way it's being marketed.

>

> Gerry

>

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