FW: On The March! Donate Life Rose Parade Float Update - 11/1/08

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From: Sent: Saturday, November 01, 2008 4:15 PMTo: Subject: On The March! Donate Life Rose Parade Float Update - 11/1/08

ON THE MARCH!

Donate Life Rose Parade Float Update

November 1, 2008

2009 ROSE PARADE GRAND MARSHALL ANNOUNCED

Academy Award-winning actress of stage, screen and television Cloris Leachman, 82, seen most recently on the seventh season of "Dancing with the Stars," has been revealed as the Grand Marshall of the 120th Rose Parade with its Hollywood-linked theme, "Hats Off To Entertainment." Read the press release here:

http://www.tournamentofroses.com/press/press/press_2009_gm_announced.html

STARS OF LIFE GALA DINNER ON DEC. 30

"Pilgrims to Pasadena" traveling to the Rose Parade will have the opportunity to attend the Stars of Life Gala Dinner the evening of Dec. 30th at Union Station in Downtown Los Angeles. For those who have made the journey in years past, our traditional Dec. 30 reception has evolved into a full-fledged gala dinner complete with a silent auction, reception, dinner and entertainment. The entire transplant community is invited to join our float riders, floragraph families and partner representatives at this wonderful event! Individual tickets and sponsored tables are available for a limited time -- see the attached documents for more information. Special thanks to the Gala Committee and event chair Jansky for organizing our first-ever gala dinner benefiting and celebrating Donate Life's participation in America's New Year Celebration.

ANNOUNCEMENT OF FLORAGRAPH HONOREES RESCHEDULED TO NOV. 6

Due to the historic election, the announcement of our 2009 floragraph honorees has been rescheduled to Thu Nov 6. The Stars of Life Walk of Fame honorees will be announced on Mon Nov 17, and a late-November press release will usher in the first day of float decorating on Sun Dec 7.

SEE 'STARS OF LIFE' IN COLOR!

Now posted to the Photographic Journal are images of the 2009 Donate Life float with the art direction largely complete. See photos taken as crew chiefs Mike and Mimi join Phoenix Decorating floral director Lyn Lofthouse to review "the book" specifying decorating materials:

http://www.donatelifefloat.org/prod/components/media_center/journal/journal_092208.html

MULTILINGUAL FLOAT RENDERINGS NOW AVAILABLE

The float committee has posted artist renderings of the float with the theme, Stars of Life, and Donate Life logo in Spanish and Chinese. Both are ideal for pitching to media serving Hispanic and Chinese communities. Go here to download:http://www.donatelifefloat.org/prod/components/media_center/media_kit/art_resources.html

DONATE LIFE GRANDSTAND SEATS STILL AVAILABLE!

Nearly 100 Donate Life Grandstand seats have been purchased to date. Order yours now while supplies last! You can download the order form by clicking here:

http://www.donatelifefloat.org/prod/components/docs/RP61_2009GrandstandSeatOrderForm_070108.doc

If you are a sponsored rider or floragraph family, or if you are a traveling as a representative of an official partner, do not use this form to order seats. Sponsors have been sent a special form to request their complimentary and supplemental tickets to the parade and special events for their representatives and sponsored float riders and floragraph families.

PR WORKING GROUPS GET TO WORK

In October, media specialists nationwide joined National, Regional and LA Area PR working groups to prepare to pitch sponsored float riders and floragraph families to national and local media. Let the media coverage begin!

IN THE NEWS

Donate Life Nebraska posted the Aug. 7 Omaha World-Herald story on the family of Bemis attending the wedding of and Lily Mandel on August 8, the 24th anniversary of Lily receiving ’s liver in a life-saving transplant.

http://www.zwebhome.com/organ/?p=41

WSTM-3 (NBC) Syracuse reported on a local fundraiser to send the family of floragraph honoree Kline to Pasadena for the Rose Parade:

http://www.wstm.com/news/news_story.aspx?id=205719

The Burlington (VT) Free Press reported on Jim ’s upcoming journey as a float rider:

http://www.burlingtonfreepress.com/apps/pbcs.dll/article?AID=/20081015/NEWS02/81015025/1001/NEWS

_______________________

Vice President of Communications, OneLegacy

President, Donate Life California

Chairman, Donate Life Rose Parade Float Committee

221 South Figueroa Street, Suite 500

Los Angeles, CA 90012

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