Lowe's Company pulls ads on Big Brother in Response to Retards comment

[Guest guest]

Autism United has received a statement from the Lowe's Companies that they will

be no longer advertise with the CBS program Big Brother in response to a

broadcast last week that referred to people with autism as " retards. "

Cobb, a spokeperson for Lowe's, said in a statement:

" Lowe’s has strict guidelines that govern the placement of our advertising.

Our company advertises primarily in national, network prime-time television

programs and on a variety of cable outlets.

Lowe’s constantly reviews advertising buys to make certain they are consistent

with its policy guidelines. Lowe’s doesn’t routinely advertise on the show “Big

Brother” and has taken steps to ensure that our advertising isn’t appearing on

future shows. "

Lowe's is the second largest home improvement retailer in the US.

CBS has not apologized for the incident nor have they taken responsibility for

the content of their own broadcast. Autism United and a nationwide coalition of

autism and developmental disability groups will be mobilizing families affected

by autism to call upon advertisers with Big Brother, including Taco Bell,

Saturn, Geico, and others to follow the leadership shown by Lowe's Companies and

withdraw their support for Big Brother. Details of the campaign will be released

later today.

Gilmore

Executive Director

Autism United

www.autismunited.org

(516) 933-4050

[Guest guest]

You ROCK..... and may I say that every major news outlet picked up

that press release. Hard to do. Good job.

>

> Autism United has received a statement from the Lowe's Companies

that they will be no longer advertise with the CBS program Big Brother

in response to a broadcast last week that referred to people with

autism as " retards. "

>

> Cobb, a spokeperson for Lowe's, said in a statement:

>

> " Lowe's has strict guidelines that govern the placement of our

advertising. Our company advertises primarily in national, network

prime-time television programs and on a variety of cable outlets.

>

> Lowe's constantly reviews advertising buys to make certain they

are consistent with its policy guidelines. Lowe's doesn't routinely

advertise on the show " Big Brother " and has taken steps to ensure that

our advertising isn't appearing on future shows. "

>

> Lowe's is the second largest home improvement retailer in the US.

>

>

> CBS has not apologized for the incident nor have they taken

responsibility for the content of their own broadcast. Autism United

and a nationwide coalition of autism and developmental disability

groups will be mobilizing families affected by autism to call upon

advertisers with Big Brother, including Taco Bell, Saturn, Geico, and

others to follow the leadership shown by Lowe's Companies and withdraw

their support for Big Brother. Details of the campaign will be

released later today.

>

> Gilmore

> Executive Director

> Autism United

> www.autismunited.org

> (516) 933-4050

>