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Re: Placebo effect is rewriting the medical rulebook

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> Big Pharm spends a lot of advertising money as well as lobbying and

> bribing members of Congress to prevent discussions of pharmaceutical

> ethics.

Hi Group,

I might add that the supplement industry preys on the placebo effect to as

great a degree as the med. field. If we assume that there is roughly a 33%

response to inert substance all we have to do is proclaim the virtues of brand

zero. Of the 100 athletes who use it 33% will realize?? significant gains. The

buy

in to the " hope-expectation " mind set will almost guarantee compliance of ??

weeks/years as a function of both anticipatory projections and systemic

dissonance, expressed as " I just will not believe I'm a f-----n idiot. "

Jerry “themadscientist†Telle

Lakewood CO USA

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