Build a brand. Build your practice: A hands-on marketing workshop for therapists

[Guest guest]

Learn how to apply tried-and-true marketing principles to build your

practice. Open to creative arts therapists, psychoanalysts, social

workers, life coaches, holistic health counselors and anyone

interested in learning how to apply tried-and-true marketing

principles to build a practice.

Learn how to develop a unique brand identity for your business. In

this hands-on workshop you will start writing and developing marketing

materials that you can use (i.e. a website, brochure, business cards,

postcards, e-mail ads, etc). You will identify your target customer

and learn how she thinks and how to get her in your door. You will

learn a lot. But more importantly, you will get things done! It's time

to stop just thinking about it. It's time to take action and grow your

business your way.

• Supportive peer group environment

• Facilitated by an art therapist-social worker with over 15 years

experience in the advertising-marketing field.

• Weekly " homework " to keep you on task.

• Individual attention in a small group format allows you to work on

your specific goals.

Workshop will meet bi-weekly

from October 4 – November 15.

(4 sessions total)

Two class sections available:

Wednesdays from 1:00 – 3:00 or Fridays 10:30-12:30

Fee: $250

Private coaching also available. Call for details.

Facilitated by Drena Fagen, MPS, MSW, LCAT

Before venturing into the creative arts therapies, Drena worked as an

art director and graphic designer in Los Angeles for over 10 years and

continues to do freelance work when the muse strikes. She was a senior

art director at a boutique advertising agency that specialized in

integrated marketing communications (print, web, radio, television,

direct mail, and cross-promotions). Her clients included national

brands like: Roland musical instruments, Fender guitars, Norris Cancer

Center, SEGA PC games, Bushnell binoculars and others. She recently

opened a private art therapy studio, Art Spa, in burg,

Brooklyn, along with fellow art therapist Nadia Jenefsky, and is

finally putting all her marketing know-how to personal use.

For more information or to reserve a space contact Drena by phone

or e-mail drena@...