NewMovie Big Bucks, Big Pharma

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Big Bucks, Big Pharma

Marketing Disease & Pushing Drugs

IN PRODUCTION: COMING SPRING 2006

Big Bucks, Big Pharma pulls back the curtain on the multi-billion dollar pharmaceutical industry to expose the insidious ways that illness is used, manipulated, and in some instances created, for capital gain. Media scholars and health professionals help viewers understand the ways in which direct-to-consumer (DTC) pharmaceutical advertising glamorizes and normalizes the use of prescription medication, and works in tandem with both industry-sponsored medical education/research and promotion to doctors. Combined, these industry practices shape how both patients and doctors understand and relate to disease and treatment. Ultimately, Big Bucks, Big Pharma challenges us to ask important questions about the consequences of relying on a for-profit industry for our health and well-being.

http://www.mediaed.org/videos/MediaAndHealth/BigBucksBigPharma

: Drug Documentary - September 2006 release

Coming next from : Sicko, the film

Jan. 1, 2006 - By IAN MOHR

Where in the world is ? This time last year, word was that the incendiary auteur behind "Fahrenheit 9/11" had the country's top pharmaceutical companies looking over their shoulders in anticipation of "Sicko," his look at the American healthcare industry........

http://www.variety.com/article/VR1117935355?categoryid=1019 & cs=1

http://film.guardian.co.uk/news/story/0,12589,1379035,00.html

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