Marketing a perception. Let's brainstorm?

[Guest guest]

I found this website, and was quite surprised! http://www.cafepress.com/mafboobs It's called "Men Against Fake Boobs!" All profits made from the sales of MAFB products are donated to fight breast cancer. (We are "Men Against Fake Boobs, and Men For A Cure." We support the both: www.nationalbreastcancer.org www.curebreastcancer.org ) I found this site as I was mulling over some ideas related to how we can turn the tide against breast implants, to not only make women understand the very real dangers associated with them, but also my thoughts turned toward the men, and how we can garner their support to change how society views implants. I guess I was thinking that there was probably a group of men who really don't like implants at all, and if they are still single, might rather choose a natural

silicone-less woman over a woman with implants. I'd love to exploit that, if I may use that word, in a way that helps all of us. I guess finding that website showed that at least someone else has had that thought before me! However, looking over these T-shirts, I can see where I would make some changes. The marketing student in me sees something missing where it comes to the men's T-shirts. I was thinking of something along the lines of a young guy going out to a bar wearing a shirt that says something like "WANTED: Real Woman for Real Man. Implanted need not apply." Or ????? Just tossing out ideas here. I wonder if we can start a movement, with the men's help, that can start making a dent and start changing the tide against the idea that implants are at all sexy or desireable? I'd love it if we could start altering this perception

that they are safe-- to be more in line with the fact that long term, they are a huge liability, and that natural women are a safer choice. I realize I am walking a fine line here....it's not meant to be negative toward us, but a way to reach out and start taking profits away from the implant industry and make that pendulum swing back the other way. We have got to get back to protecting our young women from making this very tragic mistake! If men can be educated to hate implants for what they do to our health, do you think we have a chance? We need to start while they are young, and make young, sensitive men understand the terrible price we pay. After all, if they go on to marry women who have implants, they will pay a heavy price themselves, in huge medical bills, marriage upheaval, possible risk to their children's health.... Let's pray

for a movement that grows against implants. I'd love to see some T-shirts and clothing lines come out for men that will take a stance against implants. After all, if men let women know that implants aren't cool, I wonder how many women will still want to get them? Patty__________________________________________________