Ruby's Letter to Marketing specialists

[Guest guest]

Ruby - Thanks for sharing your letter with us! . . .

We ALL need to be proactive in telling the public what

breast implants REALLY are about! - Rogene

Mr. Menzies

Marketing Magazine

One Mount Pleasant Road

Toronto, Ontario

Canada M4Y 2Y5

(416) 764-1571 - Phone

(416) 764-1722 - Fax

May 5, 2006

Dear Mr. Menzies:

I recently read an online opinion piece you wrote

called " Implanting Ignorance " for Marketing Magazine.

http://www.marketingmag.ca/magazine/current/opinion/article.jsp?content=20060508\

_67051_67051#

As with all social creatures, of which humans belong,

our " sense of self " our " identity " develops in large

part, from our relationships with other people and

within the groups and communities where we live. Our

relationships with other people and our communities

are based upon, not only on our convictions, efforts

and education, but also on how we appear or are

perceived by others. It is a contributing factor of

our status and standing within groups.

Good-looking men and women are generally judged to be

more talented, kind, honest and intelligent than

their less attractive counterparts. Controlled studies

show people go out of their way to help attractive

people - of the same and opposite sex -- because they

want to be liked and accepted by good-looking people.

The fairy tales, cartoons and animated movies of our

childhood reinforce the myth that has become reality;

" What is beautiful is good and what is ugly is bad. "

The tragic truth is that plain people earn 5 to 10

percent less than people of average looks, who in turn

earn 3 to 8 percent less than those deemed

good-looking. Studies show attractive students get

more

attention and higher evaluations from their teachers,

good-looking patients get more personalized care from

their doctors, handsome and beautiful criminals

receive lighter sentences than less attractive

convicts.

Realizing this, it comes as no surprise that people

all over the world spend billions of dollars every

year on all sorts and kinds of things to improve their

attractiveness to themselves and others.

The problem is that the cosmetic surgery industry and

their " public relation " firms understand these

human vulnerabilities and use them to manipulate

people. The spin meisters have intimate knowledge of

the psychological and sociological " condition " of

human beings and exploit peoples' fundamental need for

appreciation and acceptance. Their plan is to increase

the number of ordinary people who feel it is in their

best interest to utilize and purchase their

" improvement " services.

The purpose of the www.PlasticAssets.com website by

Shari Graydon was to show how vulnerable women are

to the advertising and marketing strategies used by

the cosmetic industry and their ad agencies. I think

the point made by the website is both poignant and

insightful - if you are interested, enticed or being

seduced by this - look how vulnerable you are. The

fact that this website attracted over 130,000 visitors

within the first month, proves how many women are at

risk of being misled, deceived and manipulated.

The other factor is, that although silicone breast

implants have been on the market for over thirty years

- no one has ever been able to provide long-term

safety studies. I believe this is the primary reason

that silicone breast implants are still widely

unavailable in the United States.

It is cheap and easy to say breast implants don't

cause this symptom or that condition - it is quite

another and more important issue to provide

documentation of their safety and efficacy. It is only

reasonable to ask - if silicone breast implants are

safe - then why can't they prove it?

The cosmetic surgery industry and their spin doctors

have spent millions of dollars trying to confuse,

deflect and deny the real problems thousands of women

have already experienced with breast implants. It

appears from reading your article, that you have also

been seduced and manipulated by the marketeers. As a

journalist, reporter, writer or whatever... why don't

you talk to - or read some of the stories of people

who lives and livelihood has been devastated and

destroyed by having breast implants - then ask; Who is

actually implanting ignorance?

Ruby Rahn

rubyrm@...

Real People/Real Stories/Real Harm

http://www.breastimplantinfo.org/per_stories.html

Testimony of Ed Brent during the Public Comment of the

FDA Advisory Panel for Silicone Gel Breast Implants in

April 2005.

http://www.breastimplantinfo.org/what_know/eb_fda_test_apr05.html

In Memory of PJ Brent

http://www.info-implants.com/Brent/intro.html

Other Testimonies:

http://energycommerce.house.gov/107/hearings/11152001Hearing428/Noonan-Saraceni7\

30print.htm

http://www.mindfully.org/Health/2005/Breast-Implant-FDA-Hearing11apr05.htm

http://implants.clic.net/tony/Corner/D/0167.html

http://implants.clic.net/tony/USA/Gigi/10.html

http://p102.ezboard.com/fimplantinformationnetworkfrm1.showMessage?topicID=689.t\

opic

Silicone Breast Implants and Disease

http://www.breastimplantinfo.org/what_know/bi-cancer-euro.html

Websites:

http://www.breastimplantinfo.org/what_know/before_you_get.html

http://www.siliconeholocaust.org/

WARNING! Graphic Photos of Harmed Women

http://www.siliconeholocaust.org/photos1a.html

http://www.siliconeholocaust.org/photos2.html

http://www.siliconeholocaust.org/photos3.html

http://www.siliconeholocaust.org/photos4.html

http://www.siliconeholocaust.org/photos5.html

http://www.siliconeholocaust.org/photos6.html

http://www.siliconeholocaust.org/photos7.html