Mktg & PR Firm develops medical/scientific board, IAQ.. Mudarri

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As posted on the Occ-Env-Med-L Chatboard:

From: Rathey allen@...

InstructionLink/JanTrain, Inc. Offers Science-based Marketing

Boise ID. InstructionLink/JanTrain, Inc. - one of the most experienced

marketing and public relations firms in the cleaning industry - has

shifted its focus to specialize in developing medical and scientific

advisory boards, scientific communications and related marketing to

validate, and help refine, products and processes that produce

healthier and more productive indoor environments.

" We now provide a very specialized form of educational marketing and

PR for companies within the cleaning industry whose products or

services have a strong science-based advantage, and need help

articulating and disseminating the messages about that advantage, "

said P. Rathey, president of InstructionLink/JanTrain. " The goal

is marketing communications with a scientific basis. "

" The marketing hype that is pervasive in the cleaning industry makes

it difficult for cleaning professionals to make sound judgments when

evaluating products and technologies for their operations, " said

Mudarri, PhD, former Senior Indoor Air Quality Scientist at the U.S.

Environmental Protection Agency. " From cleaning agents to high

efficiency filters, vacuum cleaners, and duct cleaning technologies,

product efficacy claims for cleaning, disinfection, indoor air quality

and environmental friendliness abound; but many are without scientific

validity. Product and service providers whose messages are built on a

platform of accurate science-based information will have a clear

advantage because their claims can be trusted. It is gratifying to see

efforts that assist the cleaning sector in providing such

scientifically sourced marketing messages. "

" InstructionLink/JanTrain's services will include coordination of

advisories, research, marketing communications, outreach, training,

and technical writing to maximize the influence of the information and

advisory board members as appropriate, " said Rathey.

Jay A. Glasel, PhD, Professor Emeritus of Biochemistry and Molecular

Biology, University of CT added: " I believe that businesses faced with

often conflicting, misleading, or false marketing claims about

cleaning products, will benefit greatly from the accurate

science-based advice and communications that will result from this

progressive marketing focus. "

About InstructionLink/JanTrain, Inc.

InstructionLink/JanTrain, Inc. is an educational marketing company

that has represented or consulted for many of the major names in the

cleaning industry. The company was founded by Rathey, co-founder

of the International Custodial Advisors Network (ICAN). Contact:

Rathey 208-938-3137

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